Head of BB Relationship Sales

Lloyds Banking Group; West Midlands; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Pension up to 15%

Annual performance-related bonus

Share schemes

Discounted shopping

30 days holiday

Wellbeing initiatives & parental leave

Job summary

Lloyds Banking Group is looking for a Head of BB Relationship Sales to lead Business Banking’s Relationship Management and Specialist Lending teams. The role focuses on client-led growth and delivering strong commercial outcomes through data-driven insights and differentiated relationship models.

You will set vision and direction, partner with key areas, and drive improvements in products, pricing and client experience across a cohesive, client-centric model.

Qualifications

• Strong strategic leadership directing client-led growth.
• Proven track record in driving acquisition, retention and product adoption.

Responsibilities

• Champion client needs and drive high-quality, needs-based conversations.
• Own commercial outcomes and manage risks while seeking growth opportunities.
• Partner with Product, Credit, Risk and Operations to improve products and pricing.
• Lead and develop a high-performing, remote-capable sales and relationship team.
• Utilise AI-enabled tools to improve productivity and client outcomes.
• Influence colleagues to evolve client coverage and sales models.
• Oversee technology investments and roadmap alignment with client needs.
• Provide data-driven insights to support client conversations and growth.

Skills

Strategic leadership

Client engagement

Data & AI use

Cross-functional collaboration

Tools

CRM

Job description

JOB TITLE: Head of BB Relationship Sales

SALARY: Discussed at interview stage

LOCATION(S): Birmingham or Edinburgh

HOURS: Full time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of your time, at one of our office sites.

About this opportunity

This is an exciting opportunity to lead Business Banking's Relationship Management and Specialist Lending teams, shaping how we support clients and deliver sustainable growth.

You'll set the vision, direction and execution for a cohesive, client-centric model. Bringing an entrepreneurial and test-and-learn approach, you'll use client insight, data and differentiated relationship models to connect clients to the right solutions and deliver strong commercial and client outcomes.

What You'll be doing:

• Be the champion of the client and their needs. Drive proactive and reactive client engagement with high-quality needs-based conversations to improve acquisition, engagement, retention, advocacy and product adoption.
• Own and deliver the commercial outcomes in that support BCB's growth ambition. Monitor, highlight and have robust plans for emerging risks. Continually identify new opportunities and test ideas that can deliver commercial growth.
• Build strong internal partnerships across Product, Proposition, Credit, Risk, Platform and Operations teams. Leverage those partnerships to challenge and drive improvements to products, propositions, pricing, risk appetite and client experience
• Deliver a great colleague experience for the team, setting and meeting ambitious targets for colleague feedback scores.
• Lead by example on continuous improvement with a relentless focus on garnering more efficient and effective ways to improve client experience.
• Be a role model and utilise AI-enabled tools to enhance team productivity and improve client outcomes.
• Effectively influence BCB/LBG colleagues to evolve and improve the operating model around client coverage and product sales.
• Work with platform teams to drive the development of technology tools for customers and colleagues, such as CRM. Author and own the technology investment case, influence the technology roadmap to secure prioritisation and delivery.
• Partner with analytics teams to provide key insights and data which enables timely and impactful conversations with clients.
• Develop and implement a clear vision for how client -led models should evolve to support growth and deliver fair value outcomes for clients.

We're on an exciting journey to transform our Group and the way we're shaping finance for good. We're focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone.

What you'll need:

• Business banking relationship leadership - Strong understanding of small businesses and a proven ability to set the strategic direction for client-led growth.
• Commercial ownership - Significant experience and track record of owning and delivering against a commercial plan, managing risks and opportunities.
• Partner management - Experience working with a wide variety of senior leaders across Product, Proposition, Credit, Risk, Platform and Operations to deliver joined-up outcomes.
• Coverage model design and scaling - Ability to design, test and embed differentiated support models based on client needs, value and complexity.
• Specialist and complex lending - Strong understanding of specialist business lending needs, referral pathways, credit considerations, ensuring clients receive timely access to appropriate lending expertise.
• Fluency with Data and AI - Experience using data-led insights to drive commercial and client outcomes. Good understanding and experience of using AI to improve colleague productivity in relationship management and sales.
• Client acquisition and relationship deepening - Proven experience leading scaled teams that deliver sustainable growth through acquisition, improved retention, effective business reviews and increased relationship value.
• Test-and-learn approach- Applies a test-and-learn approach to new ideas, validating new approaches, demonstrating commercial value and informing investment and resource decisions.
• People and capability leadership - Demonstrated experience leading scaled remote sales and relationship teams across locations, with a focus on colleague experience and productivity.

This is a place for you:

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we're committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies