Head of B2C Marketing

Mortgage Advice Bureau; East Midlands; Híbrido; GBP 77.000 - 94.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Private Medical Insurance

25 days annual leave (28 with service)

Pension contribution (matched)

Share save scheme

Retail discounts

Entertainment tickets

Descripción de la vacante

Mortgage Advice Bureau (MAB) is transforming into MAB and seeking a Head of B2C Marketing on a family leave cover contract. You will report to the Chief Marketing Officer and steer consumer marketing across the brand portfolio to drive awareness, engagement and acquisition.

You will lead a high-performing team, collaborate with senior stakeholders, manage agencies and budgets, and ensure compliance with FCA/Consumer Duty while shaping the next growth chapter for our consumer propositions.

Formación

• Commercially minded marketing leader with experience developing consumer brands and delivering measurable growth.

Responsabilidades

• Lead the development and delivery of our B2C marketing strategy.
• Drive brand awareness, consideration and customer acquisition.
• Lead and develop a high-performing marketing team.
• Partner with senior stakeholders across the business.
• Manage agencies, budgets and campaign performance.
• Ensure activity aligns with FCA Financial Promotions and Consumer Duty requirements.

Conocimientos

Brand transformation

Marketing leadership

Messaging & copy

People leadership

Growth marketing

Budget & data

Multi-brand experience

Descripción del empleo

Hybrid - Once a fortnight/once a week at our Derby Head Office

Up to £85,000 plus benefits

About us

MAB is of the of the UK’s leading mortgage intermediaries. Through a national network of around 2,200 advisers, roughly 1 in every 12 new UK mortgages arearranged through MAB. We help people buy, move and keep their homes, and protect the things that matter to them.

We are in the middle of a major brand transformation, from Mortgage Advice Bureau to MAB, and this role is at the heart of making it count with consumers.

About the role

At MAB, we're transforming how consumers engage with one of life's biggest financial decisions. As we continue to evolve our brand and customer proposition, we're looking for an experienced Head of B2C Marketing to join us on a family leavecover contract and help shape the next chapter of our growth.

Reporting to the Chief Marketing Officer, you'll lead our consumer marketing strategy across the MAB brand portfolio, driving awareness, engagement and acquisition through insight-led, customer-focused marketing.

What you'll be doing

• Leading the development and delivery of our B2C marketing strategy.
• Driving brand awareness, consideration and customer acquisition.
• Leading and developing a high-performing marketing team.
• Partnering with senior stakeholders across the business.
• Managing agencies, budgets and campaign performance.
• Ensuring activity aligns with FCA Financial Promotions and Consumer Duty requirements.

What we're looking for

You'll be a commercially minded marketing leader with experience developing successful consumer brands and delivering measurable growth.

We're particularly interested in individuals with experience and skillsin:

• Financial services, banking, insurance, fintech or other regulated consumer sectors such as energy and telecoms.
• Brand transformation and strategic marketing leadership.
• Excellent messaging and proposition skills, and a sharp eye for copy and creative.
• Proven people leadership -you build trust quickly and get the best from a team.
• Customer acquisition and growth marketing.
• Confidently working with budgets, data and measurement.
• Ideally, you'll have experience of multi-brand portfolios, a rebrand/brand launch, or intermediary and network models.

Recruitment Process

1st stage: 30 minute Teams interview

2nd stage: 1hr face to face interview at our head office

What’s In It For You?

Private Medical Insurance (Vitality), 25 days annual leave (increasing to 28 with service)plus your birthday off, matched pension contribution (L&G), share save scheme (Equinity), retail discounts,free entertainment tickets, plus much more!

Flexible working hours with hybrid working for Head Office roles (as agreed with your line manager)

A wide range of Learning & Development offers, from 121 coaching to qualification support, helping you to grow and thrive in your career

A supportive, inclusive culture with forums you're welcome to join from day 1, using your voice to make MAB an even better place to work

Everyone is Welcome

At MAB, we value different experiences and perspectives which adds diversity and value to our culture.As an equal opportunities employer, we are committed to creating an environment where everyone feels welcomed, included and heard for who they are. We aspire to have a diverse and inclusive workplace and strongly encourage applicants from a wide range of backgrounds to apply and join us.

We are committed to reducing barriers in every stage of our recruitment process so everyone feels they can bring their best self when applying for new opportunities at MAB. If you’d like to hear how we can support you by adjusting our process, from application to interview and onboarding, please contact

[e-mail].

Use of AI

We recognise that AI tools can be a helpful way to articulate your qualities, skillsand experience when applying for roles. It’s important to us, however, that we see the real

youthroughout the recruitment process. We hire real people, not polished personas! We simply ask that you consider carefully how and where you use AI during your application, so we can hear your own thoughts and meet your authentic self.

Please note we are unable to consider candidates requiring visa sponsorship at this moment in time. Wewon't be accepting speculative CVs from recruitment agencies, with a full PSL in place.