Head of B2C Marketing

MORTGAGE ADVICE BUREAU LIMITED; East Midlands; Híbrido; GBP 77.000 - 94.000; Jornada completa

Descripción de la vacante

Mortgage Advice Bureau Limited (MAB) is seeking a Head of B2C Marketing on a 12-month fixed-term contract with hybrid working at our Derby Head Office. The role reports to the CMO and leads consumer marketing across the MAB brand portfolio to drive awareness, engagement and acquisition.

You'll shape strategy, lead multi-channel campaigns, manage a marketing team and partner with senior stakeholders while ensuring FCA and Consumer Duty compliance.

Formación

• Experience leading consumer marketing strategies for regulated sectors.
• Proven ability to drive awareness, engagement and acquisition.
• Strong leadership of high-performing marketing teams.

Responsabilidades

• Lead the development and delivery of the B2C marketing strategy.
• Drive brand awareness, consideration and customer acquisition.
• Deliver multi-channel, impact-driven campaigns.
• Develop and coach a high-performing marketing team.
• Partner with senior stakeholders across the business.
• Manage agencies, budgets and campaign performance.
• Ensure activity aligns with FCA Financial Promotions and Consumer Duty.

Conocimientos

Brand strategy

Team leadership

Data-driven marketing

Budget management

Multi-brand experience

Customer acquisition

Campaign management

Descripción del empleo

At MAB, we're transforming how consumers engage with one of life's biggest financial decisions. As we continue to evolve our brand and customer proposition, we're looking for an experienced Head of B2C Marketing to join us on a family leave cover contract and help shape the next chapter of our growth. Reporting to the Chief Marketing Officer, you'll lead our consumer marketing strategy across the MAB brand portfolio, driving awareness, engagement and acquisition through insight-led, customer-focused marketing.

What you'll be doing:

• Leading the development and delivery of our B2C marketing strategy.
• Driving brand awareness, consideration and customer acquisition.
• Delivering impactful multi-channel campaigns.
• Leading and developing a high-performing marketing team.
• Partnering with senior stakeholders across the business.
• Managing agencies, budgets and campaign performance.
• Ensuring activity aligns with FCA Financial Promotions and Consumer Duty requirements., Flexible working hours with hybrid working for Head Office roles (as agreed with your line manager)

A wide range of Learning & Development offers, from 121 coaching to qualification support, helping you to grow and thrive in your career A supportive, inclusive culture with forums you're welcome to join from day 1, using your voice to make MAB an even better place to work.

You’ll be a commercially minded marketing leader with experience developing successful consumer brands and delivering measurable growth. We’re particularly interested in individuals with experience and skills in:

• Financial services, banking, insurance, fintech or other regulated consumer sectors such as energy and telecoms.
• Brand transformation and strategic marketing leadership.
• Excellent messaging and proposition skills, and a sharp eye for copy and creative.
• Proven people leadership - you build trust quickly and get the best from a team.
• Customer acquisition and growth marketing.
• Confidently working with budgets, data and measurement.
• Ideally, you'll have experience of multi-brand portfolios, a rebrand/brand launch, or intermediary and network models.

MAB is of the of the UK's leading mortgage intermediaries. Through a national network of around 2,200 advisers, roughly 1 in every 12 new UK mortgages are arranged through MAB. We help people buy, move and keep their homes, and protect the things that matter to them.

We are in the middle of a major brand transformation, from Mortgage Advice Bureau to MAB, and this role is at the heart of making it count with consumers.

12 Month Fixed-Term Contract Hybrid - Once a fortnight/once a week at our Derby Head Office Up to £85,000 plus benefits