Marketing Executive - M&G plc.

eFinancialCareers; Stirling; Hybrid; GBP 28,000 - 35,000; Full time

Benefits offered by this job

Pension up to 18%

Share Save Plan

Annual leave 38 days

Inspiring Families policy

Private Healthcare

Job summary

M&G Marketing Executive role based in Stirling (Hybrid 2–3 days per week) on a 12-month fixed term contract. You will manage the corporate digital estate, develop marketing collateral for Sandringham, and support social media strategy and campaigns for advisers and clients.

The role offers exposure to regulatory and compliance approvals for financial promotions, and collaborates with internal teams and external agencies to drive value for customers and advisers.

Qualifications

• Some marketing experience with a focus on financial services is ideal.
• Ability to develop communications assets and financial copy.
• Experience supporting social media strategy and campaign execution.
• Strong stakeholder management and collaboration skills.
• Excellent written English, copywriting and proofreading abilities.
• Experience with AI tools such as Copilot is desirable.

Responsibilities

• Maintain the corporate digital estate.
• Develop and maintain Sandringham marketing collateral with a focus on innovation and efficiency.
• Support social media strategy and campaign execution for organic and paid activity.
• Assist in adviser-facing social posts via Sociabble channel and Centre of Excellence.
• Support compliance review of financial promotions.
• Handle inquiries in the Marketing team inbox.
• Contribute to adviser recruitment campaigns as needed.
• Collaborate with internal and external design and digital agencies.

Skills

Project management

Marketing copywriting

Digital marketing

Copywriting & proofreading

AI tools (Copilot)

Tools

Adobe

Microsoft Office

LinkedIn

Facebook

Marketo

Aprimo

Job description

At M&G, our purpose is to give everyone real confidence to put their money to work. With a heritage dating back more than 175 years, we have a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions.

Our two distinct operating segments, Asset Management and Life, work together to provide access to balanced, long-term investment and savings solutions.

Through telling it like it is, owning it now and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.

We will consider flexible working arrangements for any of our roles and offer workplace adjustments to ensure you have the support you need to succeed in your role.

Marketing Executive - 12 month Fixed term contract

M&G Advice Customer Marketing Team

At M&G, we look after our clients and our advisers, right the way through their journey with us. From making their first investment, to seeking financial advice for the first time or joining one of our businesses as an advising partner, we must be there for all our customers, offering timely support, education, and insight, giving them confidence in all we do.

This role would suit a candidate with some marketing experience and a keen interest in the benefits of financial advice. This is a great opportunity to further a career in marketing, with exposure to a broad range of disciplines, a focus on both on and offline marketing, and scope to improve efficiencies, processes and innovate to the benefit of our customers and our advisers.

Key Responsibilities:

• Maintain the corporate digital estate
• Develop and maintain a range of Sandringham marketing collateral, focusing on innovation and streamlining
• Contribute to and support the wider team on social media strategy, content plans and campaign implementation for both organic and paid activity
• Support the team and Social Media colleagues in the Digital Centre of Excellence to deliver innovative and insightful social media posts for advisers, reflecting the 2027 content runway, via the adviser-facing Sociabble channel
• Support advisers in the compliance review and approval of ad hoc financial promotions
• Monitor and respond to enquiries into the Marketing team inbox
• Assist in creating and implementing financial adviser marketing campaigns at key times of year i.e. tax year end, Budget
• Support adviser recruitment activity when required
• Work closely with stakeholders i.e. M&G Marketing Compliance, external and internal Design and Digital agencies, as well as the wider M&G Advice team

Personal skills

• Confident, organised and comfortable working autonomously
• Strong project management, prioritisation and adaptability
• Experience developing communications assets and financial copy
• Excellent stakeholder, collaboration and communication skills
• Financial services marketing experience, including regulatory and compliance approvals
• Digital marketing knowledge and strong attention to detail
• Excellent written English, copywriting and proofreading skills
• Experience with AI tools such as Copilot
• Creative thinking and confidence to challenge constructively

Software/programme requirements

• Adobe and Microsoft Office
• LinkedIn and Facebook
• Marketo (Desirable)
• Aprimo workflow system (Desirable)

Job Level: Colleague

Reporting to: Senior Marketing Manager

Location: Stirling (Hybrid 2 - 3 days per week)

Recruiter: Phoebe Ewers

What we offer:

We're dedicated to supporting your wellbeing and helping you thrive, both at work and beyond. Our benefits are designed to help you balance your professional and personal life , and financially plan for the future.

Our UK benefits include :

• A valuable pension scheme of up to 18% (13% made up of employer contributions and 5% employee contributions).
• Access to our Share Save and Share Incentive Plan, alongside financial wellbeing and support services to help give you real confidence to put your money to work.
• Enjoy 38 days annual leave (including bank holidays), with the opportunity to purchase up to five extra days. Our Time Off When You Need It policy gives you the flexibility - to balance work and personal commitments.
• Our market-leading Inspiring Families policy includes comprehensive support and paid parental leave covering maternity, adoption, surrogacy, and paternity leave - because supporting families is an important part of our inclusive culture.
• Health & Protection cover includes Private Healthcare, Critical Illness cover and Life Assurance for you, with additional family options - for peace of mind.

To explore more about life at M&G and our full benefits offering, visit Life at M&G

At M&G we strive to have a diverse workforce and an inclusive culture, underpinned by our policies and employee-led networks that offer networking, support and development opportunities for the diverse communities our collea