Head of B2B Sales

COREcruitment Ltd; Greater London; On-site; GBP 64,000 - 86,000; Full time

Job summary

COREcruitment Ltd is recruiting a Head of B2B Sales for a London-based luxury food brand. The role drives revenue growth across B2B channels, including luxury retail, hospitality, gifting, and premium distribution.

You will build and lead a high-performing sales function aligned with the brand’s premium positioning. The ideal candidate will possess proven B2B leadership, an exceptional network in luxury markets, and strong negotiation and strategic execution skills to expand high-value

Qualifications

• Proven B2B sales leadership within luxury food or premium FMCG sectors.
• Track record of securing and growing high-value accounts.
• Strong network across luxury retail, hospitality, gifting or distribution.

Responsibilities

• Develop and execute the company’s B2B sales strategy to achieve ambitious growth targets
• Identify and secure new business opportunities across luxury retail, hospitality, corporate gifting, travel, and premium distribution channels
• Build, manage, and nurture relationships with key accounts and strategic partners
• Lead commercial negotiations, pricing strategies, and contract discussions
• Collaborate closely with marketing, operations, and product teams to deliver exceptional client experiences
• Analyse sales performance, market trends, and customer insights to inform commercial decisions
• Manage sales forecasting, pipeline reporting, and budgeting
• Represent the brand at industry events, trade shows, and networking opportunities
• Recruit, mentor, and develop a high-performing B2B sales team over time
• Ensure all commercial activity reflects and protects the premium positioning of the brand

Skills

B2B sales leadership

Luxury FMCG

Key accounts management

Negotiation

Strategic thinking

Revenue forecasting

Relationship management

Job description

Head of B2B Sales – Luxury Food Brand - London – £75K + Benefits

My client is an established luxury food brand with a brilliant reputation for their high quality craftmanship.

They are seeking a Head of B2B Sales to join their team. The successful Head of B2B Sales will be responsible for driving revenue growth across all B2B channels, including retail partnerships, hospitality, corporate gifting, distributors, and strategic collaborations. You will lead the development and execution of the company’s B2B sales strategy, manage key client relationships, identify new market opportunities, and build a high-performing sales function aligned with the brand’s luxury positioning. The successful candidate will combine strong commercial instincts with a refined understanding of premium and luxury customer expectations.

This is the perfect role for a talented Head of Sales looking to join a reputable business who can match their ambition and offer greater responsibility and exposure, in order to progress their career.

Responsibilities include:

• Develop and execute the company’s B2B sales strategy to achieve ambitious growth targets
• Identify and secure new business opportunities across luxury retail, hospitality, corporate gifting, travel, and premium distribution channels
• Build, manage, and nurture relationships with key accounts and strategic partners
• Lead commercial negotiations, pricing strategies, and contract discussions
• Collaborate closely with marketing, operations, and product teams to deliver exceptional client experiences
• Analyse sales performance, market trends, and customer insights to inform commercial decisions
• Manage sales forecasting, pipeline reporting, and budgeting
• Represent the brand at industry events, trade shows, and networking opportunities
• Recruit, mentor, and develop a high-performing B2B sales team over time
• Ensure all commercial activity reflects and protects the premium positioning of the brand

The Ideal Head of B2B Sales Candidate:

• Proven B2B sales leadership experience within luxury food, premium FMCG, hospitality, gifting, or related sectors.
• Demonstrated success in securing and growing high-value accounts
• Strong network across luxury retail, hospitality, corporate, or distribution sectors
• Excellent commercial negotiation and relationship management skills
• Strategic thinker with hands-on execution capability
• Experience managing sales pipelines, forecasts, and revenue targets
• Exceptional communication and presentation skills
• Entrepreneurial mindset with the ability to thrive in a fast-growth environment