B2B Sales Manager

COREcruitment Ltd; Greater London; On-site; GBP 50,000 - 61,000; Full time

Job summary

COREcruitment Ltd is recruiting a B2B Sales Manager for a luxury food brand in London. You will drive revenue across luxury channels including retail partnerships, hospitality, gifting, distributors and collaborations.

You will lead the development and execution of the B2B sales strategy, manage key client relationships, negotiate contracts, and build a high‑performing team while ensuring premium brand positioning and exceptional client experiences.

Qualifications

• Proven B2B sales leadership within luxury food, premium FMCG, hospitality, gifting, or related sectors.
• Strong network across luxury retail, hospitality, corporate gifting or distribution.
• Excellent negotiation and relationship management skills.
• Strategic thinker with hands‑on execution capability.

Responsibilities

• Develop and execute the company’s B2B sales strategy to achieve growth targets.
• Identify and secure new business opportunities across luxury channels.
• Build and nurture relationships with key accounts and strategic partners.
• Lead commercial negotiations, pricing and contracts.
• Collaborate with marketing, operations and product teams for client experiences.
• Analyse sales performance and market trends to inform decisions.
• Forecast, manage pipeline and budgeting for revenue targets.
• Represent the brand at industry events and trade shows.
• Recruit, mentor and develop a high‑performing B2B sales team.
• Protect premium positioning of the brand in all activity.

Skills

B2B sales leadership

Luxury brand & premium market

Account management

Strategic planning

Negotiation

Business development

Team leadership

Job description

B2B Sales Manager – Luxury Food Brand - London – £55K + Benefits

My client is an established luxury food brand with a brilliant reputation for their high quality craftmanship.

They are seeking a B2B Sales Manager to join their team. The successful B2B Sales Manager will be responsible for driving revenue growth across all B2B channels, including retail partnerships, hospitality, corporate gifting, distributors, and strategic collaborations. You will lead the development and execution of the company’s B2B sales strategy, manage key client relationships, identify new market opportunities, and build a high-performing sales function aligned with the brand’s luxury positioning. The successful candidate will combine strong commercial instincts with a refined understanding of premium and luxury customer expectations.

This is the perfect role for a talented Sales Manager or Business Development Manager looking to join a reputable business who can match their ambition and offer greater responsibility and exposure, in order to progress their career.

Responsibilities include:

• Develop and execute the company’s B2B sales strategy to achieve ambitious growth targets
• Identify and secure new business opportunities across luxury retail, hospitality, corporate gifting, travel, and premium distribution channels
• Build, manage, and nurture relationships with key accounts and strategic partners
• Lead commercial negotiations, pricing strategies, and contract discussions
• Collaborate closely with marketing, operations, and product teams to deliver exceptional client experiences
• Analyse sales performance, market trends, and customer insights to inform commercial decisions
• Manage sales forecasting, pipeline reporting, and budgeting
• Represent the brand at industry events, trade shows, and networking opportunities
• Recruit, mentor, and develop a high-performing B2B sales team over time
• Ensure all commercial activity reflects and protects the premium positioning of the brand

The Ideal B2B Sales Manager Candidate:

• Proven B2B sales leadership experience within luxury food, premium FMCG, hospitality, gifting, or related sectors.
• Demonstrated success in securing and growing high-value accounts
• Strong network across luxury retail, hospitality, corporate, or distribution sectors
• Excellent commercial negotiation and relationship management skills
• Strategic thinker with hands-on execution capability
• Experience managing sales pipelines, forecasts, and revenue targets
• Exceptional communication and presentation skills
• Entrepreneurial mindset with the ability to thrive in a fast-growth environment