Head of Audience Development, Global Ventures

Hyve Group; Greater London; On-site; GBP 90,000 - 140,000; Full time

Job summary

Hyve Group is seeking a Head of Audience Development for Global Ventures to lead buyer acquisition strategy and growth for flagship events. You will identify, engage and secure qualified buyers for hosted meetings and events, building senior-level relationships and partnering across marketing, content, sales, and operations.

You will lead a high-performing team, drive data-driven recruitment, and craft scalable programmes that deliver high-quality attendance and strong engagement across the

Qualifications

• 10+ years in targeted & performance-based roles.
• 5+ years leadership experience.
• Experience in account management within events or relevant sectors.
• Strong verbal and written communication skills.
• Able to run processes and set up direct reports for success.
• Confident presenter and able to engage with the C-suite.
• Passionate about building high-performing teams and communities.
• Aware of industry news and trends (funding, acquisitions, results).
• Familiar with CRM tools (HubSpot, ZoomInfo).
• Proficient in Excel (pivot tables, VLOOKUP).

Responsibilities

• Own end-to-end buyer acquisition and retention strategy, delivering senior audiences across hosted and wider programmes.
• Lead, develop and inspire the buyer acquisition team(s) with clear objectives, KPIs and incentives.
• Define audience plans by sector, account and geography; oversee recruitment performance and CRM strategy.
• Build and strengthen strategic relationships with enterprise accounts; drive long-term engagement.
• Own the department's operating model, including recruitment processes, reporting, CRM governance and tech.
• Partner with Sales, Marketing, Content, Operations and Attendee Experience leadership to maximise growth.
• Analyze audience composition, recruitment performance and market opportunities; use data to refine strategy.
• Contribute to Global Ventures' wider audience strategy and best practices.

Skills

Leadership

Sales

Communication

Data analysis

CRM tools

Excel

Pivot tables

Tools

Hubspot

Zoominfo

Job description

Head of Audience Development, Global Ventures

A bit about us

We’re Hyve - organiser of the world’s fastest-growing and most forward-thinking B2B events. As the chosen event partner to many of the world’s leading companies, our platforms play a critical role in their strategies - helping them enter new markets, accelerate growth and connect with the people who matter most.

Our portfolio features some of the world’s leading events in sectors like ecommerce, healthcare, edtech, and fintech. We’re growing fast with an entrepreneurial culture that empowers big ideas and quick action, plus an ambitious acquisition strategy bringing exciting new events into our mix.

Alongside our market-leading events, we’re building tech and data-driven products that supercharge connections – from one-to-one meeting programs and curated table talks to year-round engagement platforms.

Whatever your role, you’ll join a global team redefining how industries connect, collaborate, and grow – working with some of the most talented people in the business.

Think that sounds good? Wait until our talent acquisition team tells you about the culture.

A bit about you

First things first: whatever your background, beliefs or ambitions, there’s a culture of belonging at Hyve — and everyone is welcome. The question isn’t where you’ve come from, but where you want to go.

You’ll thrive here if you’re curious, collaborative and not afraid to challenge convention. We look for people who take pride in what they do, who are excited by change and always moving forward. The kind of people who stay open, keep learning, and look for better ways to make an impact.

Our shared behaviours guide how we work: we dare to do things differently, own our work, embrace collaboration, stay true to ourselves and others, and remember that optimism wins.

If that sounds like you, you’ll fit right in.

The bit about the role

As Head of Audience Development, you will lead the strategy, execution and growth of buyer acquisition for one of Global Ventures’ flagship events. You will be responsible for identifying, engaging and securing qualified buyers who participate in our hosted meeting programmes and attend our events as high-value decision makers. You will build and nurture strategic relationships across relevant buyer ecosystems depending on the event, ensuring we attract senior-level and high-impact participants. This role combines sales leadership, community building and programme strategy with a data-driven approach to delivering buyer volume, quality and satisfaction. Collaboration is essential, as you will work closely with marketing, content, sales, event operations and product teams to ensure recruitment outcomes meet and exceed expectations. This is a high-impact role within the Global Ventures team.

This role reports to: SVP, Buyer Recruitment

The bit about the division

Global Ventures is Hyve’s dedicated accelerator unit which launches new events and supercharges new ventures. This is where event launches are born and new products are accelerated, powered by obsessive customer focus, rapid experimentation, simple decision-making and entrepreneurial energy.

As part of your job, you’ll be:

• Own the end-to-end buyer acquisition and retention strategy, delivering high-quality senior executive audiences across hosted and wider attendee programmes.
• Lead, develop and inspire the buyer acquisition team(s), setting clear objectives, KPIs and incentives, building a high-performance culture and ensuring consistent delivery across all events.
• Define audience acquisition plans by sector, account and geography, overseeing prospecting, outreach, CRM strategy and recruitment performance to optimise pipeline health, conversion and attendee quality.
• Build and strengthen strategic relationships with enterprise accounts, acting as a senior ambassador for the business and driving long-term engagement, retention and community growth.
• Own the department's operating model, including recruitment processes, reporting, forecasting, CRM governance, technology, messaging, templates and continuous improvement to enable scalable delivery.
• Partner with Sales, Marketing, Content, Operations and Attendee Experience leadership to maximise audience growth, programme quality and overall event performance.
• Analyse audience composition, recruitment performance and market opportunities, using data and insight to refine strategy, optimise programme balance and deliver against seniority, vertical and geographic objectives.
• Contribute to the development of Global Ventures' wider audience strategy, establishing best practice, standardised processes and scalable programmes that support launches and growth across the portfolio.

Here’s what we’re looking for from you:

• Minimum 10 years’ experience in targeted & performance-based roles
• Minimum 5 years leadership experience managing a high performing team
• Experience in account management within the events, or relevant industry sectors
• Be an effective salesperson with exceptional verbal and written communication skills.
• Be able to run a process efficiently and thoroughly, effectively setting up direct reports for success.
• Confident presenter and ability to engage with the C-suite, ability to present new ideas from conception to strategy and delivery.
• Be passionate about building high performing teams, an admired product and cultivating community across the retail and related industries.
• Be on top of industry news and trends (funding raised, acquisitions, company results, etc.).
• Knowledge and ease of use across operating systems such as Hubspot, Zoominfo and other CRM tools.
• Work efficiently in excel; ability to create pivot tables, carry out v-lookup and basic formulas for data manipulation and analysis, etc.
• Have strong analytical skills with the ability to collect, organize and analyze large amounts of data with attention to detail and accuracy.
• Exhibit self-motivation and an inquisitive nature.
• Be comfortable in a fast-paced, high growth, entrepreneurial environment.
• Exceptional verbal and written communication skills.