Head of UK Marketing

Ancient + Brave; Lewes; On-site; GBP 90,000 - 120,000; Full time

Job summary

Ancient + Brave invites a Head of UK Marketing to lead the brand’s market execution in the United Kingdom. You will translate brand strategy into market-level impact, overseeing a small team and coordinating with the central Brand Team to ensure campaigns are precise and relevant in the UK.

You will own the local marketing plan end-to-end, from media and PR to partnerships, events, talent and retail, balancing strategic clarity with hands-on execution in a fast-growing wellness brand.

Qualifications

• Extensive marketing leadership in consumer brands.
• Strong knowledge of UK market and retail media.
• Proven ability to lead multi-channel campaigns.

Responsibilities

• Own the UK marketing plan across channels.
• Lead local campaign planning and align with global calendar.
• Champion UK market needs within Brand Team.
• Oversee content localisation and brand in-market.
• Manage budget and partnerships in market.

Skills

Marketing leadership

UK market expertise

Omnichannel campaigns

Team management

Tools

Google Analytics

Facebook Ads Manager

Google Ads

Job description

ABOUT US

Ancient + Brave is a female founded, mission-driven wellness brand with an award-winning range of collagen, supplements and functional blends.

Rooted in ancient wisdom and validated by science, our simple daily rituals support our community in nurturing whole body health.

As a business, we are ambitious about our growth and disciplined in how we execute. In June 2024, we were named 5th in The Sunday Times 100 fastest-growing private companies and 4th in the Oresa retail growth index in 2025.

We care deeply about the impact we have - on our customers, our community and the world around us. As well as a B Corp, we are a member of 1% for the Planet, contributing 1%+ of all revenue to environmental and social causes - putting people and the planet at the heart of all we do.

As an equal-opportunity employer we are committed to an inclusive and diverse workplace culture, where we are brave, connected and intentional - and lead with integrity in all we do.

Please find out more by reading our JEDI statement which can be found here https://careers.ancientandbrave.earth/pages/jedi-commitment-statement

While most of our roles are advertised as full-time, we are happy to discuss part-time setup where appropriate. We operate from beautiful head offices overlooking the river Ouse in Lewes, East Sussex.

THE ROLE

As Head of UK Marketing, you will be responsible for taking the Ancient + Brave brand to market in the UK, translating our brand strategy into market level impact. This is a commercially minded, omnichannel role that sits at the intersection of brand and performance, ensuring every consumer touchpoint works together to effectively and efficiently deliver market objectives.

Reporting into the UK Marketing Director, you will lead a small marketing team and work closely with the central Brand Team to ensure marketing campaigns are deployed with precision and relevance in the UK. You will champion the UK market's needs, brief into the brand and production teams, and own the local marketing plan end-to-end, from media and PR to partnerships, events, talent and retail.

This role demands both strategic clarity and hands‑on execution, with a strong commercial sensibility and a genuine passion for the brand.

This role reports directly to the UK Marketing Director and will be a key member of the marketing leadership team, collaborating cross-functionally at all levels and with all departments, as well as with external agencies and strategic partners.

Campaign Planning & Execution

• Own the UK marketing plan: creating seamless, multi-touchpoint plans across campaign assets, talent, partnerships, PR and events.
• Lead local campaign planning (media, PR and activations), ensuring alignment with the global brand campaign calendar. As well as working with central , talent, partnerships and events teams to coordinate the delivery of programmes at market level.
• Communicate UK market needs clearly into the central Brand Team, briefing asset and creative requirements for local execution.
• Manage campaign timelines and execution locally, ensuring all activity delivers on time and on brief.
• Provide post-campaign insights back to the central team to feed into future planning and iteration.

Omnichannel & Ecosystem Management

• Take a strategic view of the UK marketing ecosystem, owning how all channels work together to deliver market objectives.
• Ensure every campaign is deployed across all relevant touchpoints, and different activation types, briefing creative, production, event, talent and partnerships teams clearly on what is needed for market success.
• Oversee UK marketing effectiveness, leading MMM and market‑level performance analysis, and feeding learnings back across specialist teams.
• Represent market needs within the global content plan, contributing seasonal, cultural, and market-specific input to global planning sessions.

Content, Briefing & Brand in Market

• Lead development of market‑specific briefs for social, email, journal, retail and campaigns, reviewing and briefing adaptations to global content for UK relevance.
• Ensure brand messaging resonates locally while remaining consistent with global guidelines, identifying incremental opportunities in market.
• Participate in global content planning sessions (monthly cadence), advocating for UK priorities and contributing to global calendar development.
• Lead content localisation across BAU channels, ensuring global assets land effectively in the UK market.

Paid Media & Performance

• Implement paid social campaigns using global frameworks, working closely with the performance team to execute, optimise and report.
• Provide UK competitor insights, market trends and performance learnings back to the central Brand Team for iteration of global creative strategy.
• Support the central brand team on implementation of paid social and UGC campaigns in market where required..

Budget, Media & Partnerships

• Own the UK market‑level media budget for all non‑CAC campaigns and objectives, demonstrating excellence in planning, allocating and delivering media spend with accuracy and commercial discipline.
• Develop and manage media plans and oversee PR in market, including relationships with media owners and creative media opportunities alongside the partnership team..
• Work cross‑functionally with talent, partnerships and events teams to identify which campaigns should incorporate events, partnerships or additional media spend.
• Manage relationships with local agencies, freelancers and external partners, ensuring efficient use of resources.

NPD, Retail & Amazon

• Develop UK marketing plans for new product launches