Head of Academy Coaching

Norwich City Football Club; Colney; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Matchday ticket

25 days annual leave

Family-friendly leave

Pension scheme

CPD opportunities

Working groups involvement

Wellbeing support with GP access and,

Gym access at Carrow Road & Avant

Job summary

Norwich City Football Club is seeking a strategic Head of Academy Coaching to drive coach development and the Player Performance Pathway. You will build a comprehensive coach education programme, shape phase curricula, and maintain a clear technical development blueprint across the Academy.

The role requires leadership, a proven track record in developing coaches and players, and a commitment to self-improvement within the football environment. Closing date details apply.

Qualifications

• Degree or above in coaching or sports science.
• FA/UEFA coaching qualifications as listed.
• Proven track record in coach development.
• Experience linking coaching to performance outcomes.
• Strong knowledge of youth academy structures.
• Evidence of CPD engagement and professional learning.
• Commitment to safeguarding and safeguarding DBS check readiness.
• Membership in accredited coaching networks is desirable.

Responsibilities

• Develop a Norwich City Coach Competency Framework (CCF) with CPD plans.
• Design an adaptive coaching curriculum across the Academy.
• Collaborate with Performance Analysts to provide video evidence for reviews.
• Create a visual coaching philosophy for staff and players.
• Ensure session plans include learning objectives on the FIP.
• Standardize documentation of coaching objectives across sessions.
• Oversee session delivery to align with Sprots Science and Medicine teams.
• Provide playing opportunities for all players in the YDP with progress reviews.

Skills

People management

Coach education design

Video analysis collaboration

Football coaching knowledge

Stakeholder management

Education

Degree/Masters/Postgraduate in Coaching

FA Advanced Youth Award

FA Youth Award

Age Specific FA Youth Award

UEFA B Licence

UEFA A Licence

Membership of FA Licenced Coaches Club

EFAIF

Tools

Football Intelligence Platform (FIP)

Job description

The Head of Academy Coaching is fundamental to the long-term vision of Norwich City Football Club in the development of the best coaches and players within the Academy.

The successful candidate will be responsible for developing a coach education programme to maximise the development potential of each coach within the Academy. The role will involve supporting the development of the Phase specific Coaching Curriculums and procedures in relation the Club philosophy across the Player Performance Pathway, maintaining the blueprint for the technical development of players.

Key tasks/responsibilities include, but are not limited to:

• Develop a Norwich City Coach Competency Framework (CCF), including but not limited to designing set of competencies, adaptive framework, implementation of assessment method, creation of individual development plans (IDP), and evidence of how each coach has progressed
• Develop a planned CPD programme that meets the needs of each individual as highlighted in each coach development plan
• Work with Performance Analysts to provide video evidence to support each Player Performance Review, and produce a visual coaching philosophy for coaches, staff and players to support the Norwich way
• Ensure all coaches have documented each session plan prior to delivery of the coaching session, including individual and team key coaching points and learning objectives for each player using the Football Intelligence Platform (FIP)
• Implement a standardized format of documenting learning objectives on the FIP to aid the coaches to evaluate coaching sessions
• Oversee the coaches to ensure that each coaching session is written in accordance with the individual player and team requirements of the Sprots Science and Medicine teams
• Ensure all coaches give appropriate playing opportunities for all players in the YDP, and that evaluation of the players performance is made against their individual aims
• Show clear guidance on Player Performance Reviews for each player, involving all multi-disciplinary departments in the process, and link these to the learning outcomes of the Academy Coaching Programme and maintenance on the FIP
• Help to identify talented coaches who can work within the Academy framework through liaison with the FA to identify individuals with potential
• To act in a manner that supports the Club’s Values of Growth, Integrity, Belonging, Resilience, Pride and Commitment

This is an excellent role for someone equipped with excellent people management skills and a proven track record in the development of coaches and players. The successful candidate will be dedicated to self-improvement and personal development, with a wealth of experience and knowledge of working within the football environment.

All applicants should have the following qualifications:

• Degree/Masters/Postgraduate in Coaching
• FA Advanced Youth Award
• FA Youth Award
• Age Specific FA Youth Award
• UEFA B Licence
• UEFA A Licence
• Membership of FA Licenced Coaches Club
• EFAIF

Successful candidates will benefit from a comprehensive range of club benefits.

• Complimentary matchday ticket for home fixtures
• 25 days annual leave + bank holidays
• Enhanced family friendly leave policies
• Pension Scheme with Royal London
• Enhanced CPD opportunities and structured professional development pathways.
• The opportunity to get involved in wider club initiatives through a variety of Working Groups.
• A range of wellbeing support, including 24/7 access to a GP for employees and their dependents, as well as access to gyms and exercise classes at both Carrow Road & Avant Training Centre.

Don’t miss out on this fantastic opportunity to join the Canaries.

Closing date: Friday, 25th September 2026

Norwich City Football Club are committed to ensuring equal opportunities are given to all and welcomes applications from all areas of the community regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, marriage and civil partnerships.

Norwich City Football Club is an equal opportunities employer and recognises the importance of safeguarding children and vulnerable adults in the workplace. Please be aware that a criminal disclosure and identity check will be carried out for this post. Engagement will be subject to a satisfactory DBS disclosure.