Head, Global Lifecycle Marketing

JR United Kingdom; United Kingdom; On-site; GBP 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a strategic Head of Lifecycle Marketing to lead the development of personalized marketing strategies for a suite of successful mobile applications. This role demands a blend of technical expertise and creative vision, focusing on maximizing customer engagement and retention within a subscription-driven business model. The successful candidate will collaborate closely with senior leadership to craft campaigns that resonate with diverse customer segments, leveraging data-driven insights to enhance marketing effectiveness. This is a unique opportunity to shape the future of marketing in a rapidly evolving industry.

Qualifications

• 8+ years in lifecycle marketing for consumer-focused mobile apps.
• Expertise in creating targeted LTV-driven marketing campaigns.

Responsibilities

• Develop a growth-focused lifecycle marketing strategy.
• Collaborate with senior stakeholders to maximize customer engagement.

Skills

Lifecycle Marketing

Customer Segmentation

Data Analysis

Campaign Development

Team Leadership

Technical Marketing Tools

Tools

Braze

Validity Software

Job description

Head, Global Lifecycle Marketing, United Kingdom

Client:

Location:

Job Category:

Other

EU work permit required:

Yes

Job Views:

4

Posted:

08.05.2025

Expiry Date:

22.06.2025

Job Description:

About the Client:

Our client has built a global ecosystem of best-in-class streamlining workflow productivity apps and is listed as one of the first mobile applications on the Apple App Store. They are positioned as a global leader in this changing marketplace with increased competition and have 6+ globally recognized productivity-focused (B2B/B2C) technology products and 220 million downloads worldwide.

The Opportunity:

Having transitioned to a subscription-driven business model, our client seeks a technical, creative, and highly strategic Head of Lifecycle Marketing to develop a growth-focused lifecycle marketing strategy, personalized content libraries, and a comprehensive journey map focused on personalization.

The Skills/Requirements Needed to Succeed:

This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key senior-level stakeholders. It involves collaboration with the extended executive team and across the company’s entire consumer product portfolio.

• Overall Experience: Must have 8+ years in lifecycle marketing for consumer-focused mobile apps; a further focus on subscription-based models is ideal.
• Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments.
• Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards.
• Technical Expertise: Proficiency in lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization.
• People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments.
• Technology, data, and creativity: Proven skills in building out creative campaigns that are data-fueled and enhanced with key technology partnerships.
• Metrics-Driven Mindset: Demonstrated ability to leverage data for lifecycle marketing success, using LTV, MAUs, RFM, retention, and trial-to-pay conversions as north-star metrics to drive customer engagement and ROI.
• Experience evaluating customer churn/retention, trial-to-pay, conversion, and related metrics.

Martyn Bassett Associates is a team of recruiters solving the ambitious goals of startups and scale-ups by recruiting world-class sales, marketing, and product management talent who deliver growth and scale. We’ve helped over 1500 candidates land their next big opportunity at companies like Shopify, Extreme Networks, Wattpad, Loopio, Readdle, ClearCo, Workleap, Invicti, Resolve Pay, The Herjavec Group, GE Energy, GE Health, Enable, RBC Ventures, Unibuddy, Cognota, Thalmic Labs (now Google Glass), Eloqua (now Oracle Marketing Cloud), to name a few.

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Created on 08/05/2025 by JR United Kingdom