Head Coach - New Club Opening

Frasers Group; Croydon; On-site; GBP 28,000 - 38,000; Full time

Benefits offered by this job

Discounted gym membership

Group-wide discounts across Frasers UK

Ongoing training and development

Job summary

Everlast Gyms in Croydon seeks a Head Coach to own the fitness product, lead by example on the gym floor, and mentor Fitness Coaches and Personal Trainers. You’ll deliver MOVE, REDEFINE, PT and Group Training programmes while driving member engagement and revenue opportunities.

You’ll manage timetables, onboard members, and lead a high-performing team with a passion for fitness innovation and exceptional service.

Qualifications

• Level 3 Personal Trainer qualification (or equivalent) and CIMSPA Practitioner.
• Experience delivering personal training and a range of group training modalities.
• Strong leadership with ability to coach, motivate and inspire a gym team.

Responsibilities

• Mentor Fitness Coaches and Personal Trainers to grow skills and performance.
• Deliver innovative training programmes across MOVE, REDEFINE, PT and Group Training.
• Lead fitness initiatives and ensure high-quality delivery of services and member experience.
• Drive member engagement, onboarding and retention through programmes and events.
• Manage group training timetables and monitor KPI performance; build revenue opportunities.
• Deliver on-shift classes and personal training sessions to Everlast Gyms standards.

Skills

Leadership

Personal training

Group training

Staff mentoring

Communication

Education

Level 3 Personal Trainer

CIMSPA Practitioner

Job description

As a Head Coach, you’ll take ownership of the fitness product in your gym, leading by example to inspire both members and your team. Reporting to the General Manager, you’ll mentor Fitness Coaches and Personal Trainers, deliver innovative training programmes, and drive member engagement. This is a hands-on leadership role where you’ll be the face of fitness on the gym floor – motivating your team, engaging members, and ensuring that Everlast Gyms delivers the very best fitness experience.

Job Description

What You’ll Be Doing

• Representing Everlast Gyms as a fitness ambassador, always demonstrating our elevated ways of working.
• Leading fitness products such as MOVE, REDEFINE, Personal Training, and Group Training, ensuring delivery is consistently high-quality.
• Driving engagement in national initiatives such as #WorkoutWednesday, in-gym challenges, and events.
• Advocating for member onboarding programmes, especially MOVE – delivering and training others to build team confidence.
• Owning REDEFINE: driving sales, cohort participation, and member results.
• Recruiting, training, and mentoring Fitness Coaches and Personal Trainers, providing constructive feedback to help them grow.
• Managing group training timetables and monitoring performance against company KPIs.
• Driving new member sales and retention, while maximising revenue opportunities across personal training, memberships, and secondary spend.
• Delivering on-shift classes and personal training sessions to company standards.
• Leading by example across all areas of the gym, including reception, floor, and member interaction, ensuring every visit exceeds expectations.

About You

• A passionate health, fitness, and wellness advocate.
• Level 3 Personal Trainer qualified and a CIMSPA Practitioner.
• Skilled and experienced in delivering personal training and a variety of group training modalities.
• Strong leadership qualities with the ability to coach, motivate, and inspire a team.
• Up-to-date with industry trends and fitness innovations.
• Adaptable communicator with excellent interpersonal skills.
• Solutions-driven, ambitious, and always looking to develop yourself and others.
• Flexible to work evenings, weekends, and Bank Holidays to support business needs.

Additional Information

Why Join Us?

Here’s What You Can Expect

• Competitive salary plus earning potential through personal training and product sales.
• Ongoing training and development to grow your skills and qualifications.
• Opportunity to lead fitness innovation in a fast-growing, fearless brand.
• Group-wide discounts across Frasers Group brands.
• Discounted gym membership.

At Frasers Group, We Live By Our Principles

• Think without limits – move fast, think fearlessly, and take the team with you.
• Own it and back yourself – own the basics, your role, and the results.
• Be relevant – to our people, our partners, and the planet.