Gaming Organic Growth & GEO SEO Specialist

Sony Playstation; Greater London; Hybrid; GBP 59,000 - 65,000; Full time

Job summary

Sony Interactive Entertainment in London seeks an Organic Growth Specialist to drive discovery for PlayStation games and services. You will combine SEO fundamentals with GEO practices, optimizing content from announcements through launches and evergreen support.

You will collaborate with Editorial, Product Marketing and Analytics to enhance visibility, engagement, and growth across PlayStation’s gaming portfolio, including multilingual and AI-driven experiences.

Qualifications

• Experience delivering SEO programmes for large websites or digital brands.
• Strong understanding of keyword research, search intent and on-page optimisation.
• Experience using enterprise SEO platforms and analytics tools.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication.
• Ability to work collaboratively across multiple teams.
• Passion for gaming with strong knowledge of PlayStation products and franchises.

Responsibilities

• Own SEO and GEO optimisation across a portfolio of PlayStation game franchises.
• Identify opportunities through keyword, intent and entity research.
• Partner with Editorial teams to optimise game pages, franchise hubs, buying guides and evergreen content.
• Analyse and optimise page structure, metadata, headings, FAQs, internal linking and structured data.
• Support major first-party and third-party game launches through search planning and optimisation.
• Monitor search performance and identify opportunities for continuous improvement.
• Work closely with Analytics teams to evaluate performance and prioritise opportunities.
• Contribute to GEO initiatives that improve content retrieval and citation within AI-powered experiences.
• Collaborate with Product teams to improve page templates, components and customer journeys.
• Stay current with developments across Search, AI and the gaming industry.

Skills

SEO strategy

Cross-functional collaboration

Analytical thinking

Communication

Tools

Adobe Experience Manager

Job description

Sony Interactive Entertainment in London seeks an Organic Growth Specialist to drive discovery for PlayStation games and services. You will combine SEO fundamentals with GEO practices, optimizing content from announcements through launches and evergreen support.

You will collaborate with Editorial, Product Marketing and Analytics to enhance visibility, engagement, and growth across PlayStation’s gaming portfolio, including multilingual and AI-driven experiences.