SEO Content Manager

Sphere Digital Recruitment; City Of London; On-site; GBP 45,000 - 60,000; Full time

Job summary

Sphere Digital Recruitment is partnering with a globally recognised entertainment brand to hire an experienced Content Producer for its Consumer Engagement team. The role centres on SEO, GEO and organic content optimisation, combining editorial production, SEO and emerging AI search practices to create, optimise and refresh web content that is useful and easily surfaced by AI-powered search.

You will own content from brief through publishing and updates, identify opportunities using search

Qualifications

• Strong experience in SEO content, editorial production and web copywriting.
• 3+ years implementing SEO content tactics, including on-page optimisation and keyword research.
• Proven ability to create and optimise content that improves organic rankings, traffic and visibility.
• Hands-on CMS experience and publishing lifecycle management.
• Familiarity with AI search, LLMs and multilingual content is a plus.
• Experience with SEO tools such as SEMrush, Moz or Google Analytics.

Responsibilities

• Create, edit and optimise SEO-led editorial and web content.
• Identify content opportunities and gaps across topics and audiences.
• Write clear, engaging content for humans and AI-powered search engines.
• Refresh high-performing pages to maintain relevance and organic visibility.
• Apply SEO and GEO best practice across content and metadata.
• Manage content through CMS publishing lifecycle from brief to publication.

Skills

SEO content

Editorial production

Web copywriting

CMS experience

AI search

Keyword research

Multilingual content

Global audiences

Tools

SEMrush

Moz

Google Analytics

Job description

We are working with a globally recognised entertainment brand looking for an experienced Content Producer to join its Consumer Engagement team, with a focus on SEO, GEO and organic content optimisation.

This is a hands-on content role combining editorial production, SEO and emerging AI search practices. You'll be responsible for creating, optimising and refreshing web content to ensure it is useful and engaging for audiences while also being easily understood, retrieved and surfaced by AI-powered search and answer engines.

The Role

As Content Producer, you'll create and optimise editorial content across a major consumer website, using search behaviour, user intent and SEO best practice to identify opportunities and improve organic visibility.

You'll work closely with insights, analytics and wider marketing teams to identify content priorities, while taking ownership of the content creation process from brief and research through to publishing, optimisation and ongoing updates.

Responsibilities include:

Creating, editing and optimising SEO-led editorial and web content based on user needs and search intent

Identifying content opportunities and gaps across priority topics and audiences

Writing clear, engaging and natural-language content that works for both human audiences and AI-powered search engines

Refreshing and improving existing high-performing pages to maintain relevance and organic visibility

Applying SEO and GEO/AEO best practice across web content, including headings, internal linking, semantic structure and metadata

Using keyword, search intent and performance insights to inform content creation and optimisation

Managing content through the full CMS publishing lifecycle, from brief and draft through to review, publishing and iteration

Supporting the editorial calendar and coordinating content delivery with relevant stakeholders

Working with insights and analytics teams to identify priorities and measure the impact of content initiatives

Helping improve organic visibility, SERP coverage, engagement and AI search visibility

Championing SEO and emerging GEO best practice across the wider content team

Ensuring content reflects brand tone, audience needs and relevant cultural or regional nuances

You - Skills & Experience:

Strong experience in SEO content, editorial production and web copywriting, ideally within a major brand or media environment

3+ years' experience implementing SEO content tactics, including on-page optimisation, keyword research, content gaps and search intent

Proven ability to create and optimise content that has improved organic rankings, traffic, visibility or engagement

Strong editorial and copywriting skills, with the ability to produce clear, helpful and engaging content

Hands-on experience working within a CMS and managing content from creation through to publication and optimisation

Good understanding of how content is evolving within AI search, LLMs and answer engines

Experience with SEO tools such as SEMrush, Moz, Google Analytics or similar

Familiarity with GEO/AEO is advantageous, although not essential

Experience with Adobe Experience Manager (AEM) or similar enterprise CMS platforms is advantageous

Comfortable working with insights, analytics and cross-functional stakeholders to inform content priorities

Strong communication skills and the ability to explain SEO concepts to both technical and non-technical audiences

Experience working with global audiences and multilingual content would be beneficial

Genuine enthusiasm for console gaming and the PlayStation ecosystem is highly desirable