Growth Media Executive (Hybrid) - PPC & Social Ads

Skin + Me; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Skin + Me is seeking a Growth Marketing Executive to drive paid media growth across Google, Meta and TikTok on a 12‑month fixed-term contract. You will craft creative briefs, manage campaigns, and work with influencer and copy/design teams to accelerate performance.

The role demands hands-on campaign management, data-driven decision-making, and collaboration across growth, design, and tech teams. Hybrid work from London with HQ days and remote work.

Qualifications

• 2 years experience in paid media with hands-on campaigns on Meta and Google Ads.
• Experience in data-driven, high-experimentation environments.
• Strong creative instinct for performance marketing and concept development.
• Experience writing briefs with design/copy teams and using AI tools for analysis.

Responsibilities

• Manage the Google Ads, Meta and TikTok paid activity.
• Own the creative strategy for your paid channels - developing and testing angles, hooks and messaging territories grounded in customer insight, performance data and market trends.
• Write clear, inspiring creative briefs for Meta, TikTok and Google, translating strategy into concepts the design and copy teams can bring to life - and feeding creative learnings back to them.
• Manage your channels from daily optimisations and account maintenance tasks, through to monthly performance reporting - to ensure they are running optimally and on-track to achieve targets.
• You will be the go-to expert for questions and analysis related to your channels.
• Build and own performance reporting for your channels, campaigns and tests - using AI tools to speed up analysis, surface insights and generate clear reporting for stakeholders
• Develop and execute testing across all aspects of the paid channels, including creative, messaging, landing pages and offers, keeping up to date with industry trends, news and products to ensure we stay ahead of the curve.
• Liaise with the influencer and UGC content creation agencies to ensure we create best-in class UGC content including concept brainstorming, creator approval, script reviews and content reviews.
• Create your own small AI tools and automations (e.g. lightweight scripts, prompts, or no-/low-code workflows) to make day-to-day channel management, briefing, creative analysis and reporting faster and more efficient - and share what works with the wider team.
• Represent Skin + Me in advertising partner meetings (Meta, Google, TikTok), working closely with our account reps to best understand the platform's new features, plan tests and troubleshoot problems.

Skills

Paid media

Google Ads

Meta Ads

TikTok Ads

Creative briefs

AI tools

Data analysis (Excel)

Reporting

Testing

Campaign management

Tools

Google Ads

Meta Ads

TikTok Ads

Excel

AI tools

Job description

Skin + Me is seeking a Growth Marketing Executive to drive paid media growth across Google, Meta and TikTok on a 12‑month fixed-term contract. You will craft creative briefs, manage campaigns, and work with influencer and copy/design teams to accelerate performance.

The role demands hands-on campaign management, data-driven decision-making, and collaboration across growth, design, and tech teams. Hybrid work from London with HQ days and remote work.