Growth Marketing Manager - New Expansion

Voy; Greater London; Hybrid; GBP 60,000 - 95,000; Full time

Job summary

Voy is seeking a commercially minded Growth Marketing Manager in the UK to own and scale user acquisition across core categories. You will manage the acquisition funnel from first touch to first plan conversion and drive CAC-efficient growth across paid, affiliate and organic channels.

You’ll collaborate with product, clinical, CRM, creative and data teams to turn insights into scalable growth initiatives and help shape category strategy while ensuring clinical responsibility.

Qualifications

• Proven experience driving user acquisition in fast-growing DTC/healthtech/subscription models.
• Strong analytical approach to optimization across the funnel and CAC/LTV.
• Experience allocating and scaling paid budgets on Meta, Google and affiliates.
• Comfort translating data into actionable growth initiatives and recommendations.

Responsibilities

• Own new customer acquisition targets (volume, CAC, payback, first-order conversion) across all channels.
• Lead performance across paid search, paid social, and affiliates; improve efficiency and creative performance.
• Identify growth opportunities across channels, landing pages, pricing, messaging, product flows, and clinical pathways.
• Partner with CRM to improve lead capture, nurture journeys, retention, reactivation, and LTV.
• Build a structured experimentation roadmap for acquisition, CRO and product experience.
• Define attribution frameworks, success metrics, and reporting with cohort analyses and funnel diagnostics.
• Collaborate with product, creative, data and strategy to deliver initiatives boosting business results and customer outcomes.
• Translate performance insights into recommendations for senior stakeholders and roadmap prioritisation.

Skills

Acquisition strategy

Cross-functional collaboration

Data-driven decision making

Budget management

Tools

Google Sheets

Excel

Looker

Tableau

Job description

We’re looking for a commercially minded, highly analytical Growth Marketing Manager to own and scale user acquisition and growth. This is a high-impact role at the intersection of marketing, product and clinical, where you’ll shape how women discover Voy and take their first step into care.

You’ll join the Growth team and be responsible for driving efficient, scalable new customer acquisition across Voy’s core categories. You’ll own the acquisition funnel from first touch through to first plan conversion. That means finding the biggest levers for growing new customer volume at a sustainable CAC across paid, affiliate and organic channels.

This role goes beyond channel management. You’ll work cross-functionally with product, clinical, CRM, creative, and data teams to turn insights into scalable growth initiatives. You’ll have the autonomy to test, iterate, and influence category strategy while building a commercially strong and clinically responsible growth engine.

What you’ll do

• Own new customer acquisition targets, including volume, CAC, payback period and first-order conversion, across all acquisition channels.
• Lead performance across key paid channels such as paid search, paid social, and affiliates, continuously improving efficiency, creative performance, and conversion rate.
• Identify and unlock new growth opportunities across channels, landing pages, pricing, messaging, product flows, and clinical pathways to improve user experience and commercial performance.
• Partner closely with the CRM team to improve lead capture, nurture journeys, retention, reactivation, and overall customer lifetime value.
• Build and execute a structured experimentation roadmap across acquisition, CRO, and product experience, using rapid testing and iteration to drive measurable impact.
• Define and evolve attribution frameworks, success metrics, and reporting structures using cohort analysis, funnel diagnostics, and incrementality.
• Collaborate cross-functionally with product, creative, clinical, data, and strategy teams to deliver initiatives that improve both business performance and customer outcomes.
• Translate performance insights into clear recommendations for senior stakeholders, influencing roadmap prioritisation and investment decisions.

Who you are

• You have strong experience in user acquisition or performance marketing at a fast-growing DTC, consumer tech, healthtech or subscription business.
• You’ve managed and scaled significant paid budgets on Meta, Google and other performance platforms, and you know how to grow spend without breaking efficiency.
• You’re commercially minded and fluent in acquisition economics: CAC, LTV:CAC, payback and marginal returns on spend.
• You’re highly analytical and hypothesis-driven, comfortable using data to identify opportunities, validate decisions, and prioritise initiatives.
• You take a full-funnel approach to growth, naturally thinking beyond acquisition and considering the entire customer journey and lifecycle.
• You’re comfortable working with ambiguity, moving quickly, and testing ideas without waiting for perfect conditions.
• You have strong spreadsheet and analytical skills, with experience using tools such as Google Sheets, Excel, Looker, or Tableau.
• You’re an effective communicator who can translate complex performance data into clear, actionable insights for cross-functional stakeholders.

Nice to have

• Experience in healthcare, wellness, or other regulated industries.
• Strong creative instincts and experience partnering closely with creative teams to develop high-performing campaigns and messaging.
• Understanding of organic growth channels including SEO, content, and PR.

No one has scaled healthcare without compromising on either efficacy or experience. Until now.

Today, we serve over one million members across the UK, Germany, India and Brazil with personalised care for hormonal imbalance, obesity, hair loss and menopause.

Ready to join us and change how healthcare feels for millions?

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