Growth Marketing Manager - (IFA / Intermediary)

Propel; Birmingham; On-site; GBP 45,000 - 60,000; Full time

Job summary

A well-established financial services business in Birmingham is seeking a Growth Marketing Manager to drive marketing strategies through IFA relationships. The role involves optimizing campaigns and working collaboratively with sales and product teams. Ideal candidates have experience in B2B marketing within financial services and are comfortable in regulated environments. This position offers an opportunity to lead important growth initiatives.

Qualifications

• Hands-on experience in marketing to IFAs or wealth advisers.
• Ability to link marketing activities to leads and AUM.
• Comfortable working in compliance-heavy environments.

Responsibilities

• Plan and optimize campaigns for adviser engagement.
• Manage performance and budget across channels.
• Run A/B tests to improve marketing effectiveness.

Skills

B2B financial services marketing

Digital marketing across key channels

Collaboration skills

Data-led marketing

Experience with IFAs

Tools

Financial Clarity

Job description

Growth Marketing Manager - (IFA / Intermediary)

Growth Marketing Manager - (IFA / Intermediary)

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The Marketing Recruiter | I help Tech Startups & Scaleups build marketing teams that actually drive growth | Mentor, advocate, ally for my audience.

Growth Marketing Manager – Intermediary Channel

We're hiring on behalf of a well-established financial services business that's scaling its intermediary channel and looking for a commercially-minded Growth Marketer to take the reins on acquisition through financial advisers and platforms.

This isn’t a consumer marketing role.

This is about driving growth through IFA relationships, adviser platforms, and partnerships using smart, data-led marketing.

They need someone who’s: Spent time in financial services with experience marketing to IFAs, wealth platforms, or asset managers.

The role:

You’ll be responsible for planning, delivering, and optimising campaigns that support adviser engagement and increase AUM across multiple products and platforms.

Key parts of the job:

• Owning and optimising paid, email, social, and partnership channels
• Running A/B tests and experiments to refine what works
• Working with platforms and third parties on joint campaigns
• Aligning closely with the sales and product teams to support conversion
• Using tools like Financial Clarity to sharpen targeting and segmentation
• Managing performance, budget, and channel strategy end-to-end

Who we’re looking for:

• Someone who’s worked in B2B financial services marketing with exposure to the IFA or wealth adviser market
• Hands-on across key digital channels, not just strategy
• Commercially switched-on able to link activity to leads, income, and AUM
• A natural collaborator, comfortable working across product, sales, and external partners
• Comfortable in a regulated environment, and able to balance creativity with compliance

Why it’s a great role:

You’ll be joining a modern, well-resourced marketing function where performance matters and you’ll be trusted to make decisions, test ideas, and own results.

This is a chance to lead growth for one of the business’s most important channels.

Want to find out more? Apply directly.

#ifa #intermediarymarketing #growthmarketing #b2bmarketing #financialservices #marketingjobs

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Insurance

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