Digital Marketing Manager

Digital Waffle; Birmingham; Hybrid; GBP 30,000 - 36,000; Full time

Job summary

A leading company in the sports and events sector, based in Birmingham, is seeking a Digital Marketing Manager to drive their digital strategy. This role offers a blend of creativity and data-driven decision-making, involving campaign management across various digital channels. With an attractive salary of up to £36,000 and the flexibility of hybrid working, this is an excellent opportunity for a marketer keen to advance their career in a dynamic environment.

Qualifications

• 2-3 years of experience in a digital marketing role.
• Experience in sports, gaming, or e-commerce preferred.
• Relevant marketing certifications are a bonus.

Responsibilities

• Plan and execute targeted digital campaigns.
• Manage and grow digital audiences for fan engagement.
• Monitor campaign performance to improve ROI.

Skills

Data-driven marketing

Campaign management

Analytical mindset

Communication

Education

Degree in marketing/digital marketing

Tools

CRM

SEO

Paid media

Email marketing

Job description

3 days ago Be among the first 25 applicants

This range is provided by Digital Waffle. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Digital Waffle

Matching the best Marketing and Digital candidates with top clients throughout the UK - Message me to find out more!

I’m working on behalf of a respected organisation within the sports and events sector, who are looking to appoint a Digital Marketing Manager to play a key role in shaping and delivering their digital strategy.

This is a fantastic opportunity for a creative, data-driven marketer to take ownership of campaigns that engage audiences, enhance commercial performance, and elevate the digital presence of a well-known brand in sport.

Hybrid | Birmingham HQ (4 days on-site, 1 day from home)

What You’ll Be Doing:

• Plan and execute targeted digital campaigns across paid media, email, CRM, and SEO.
• Manage and grow digital audiences, supporting fan engagement and commercial objectives.
• Lead on CRM strategy and database optimisation to improve targeting and insights.
• Monitor campaign performance and ROI, using data to shape future activity.
• Collaborate across marketing, commercial, and content teams — plus external agencies.
• Contribute to digital innovation by evaluating emerging tools and technologies.
• 2–3 years of experience in a digital marketing role (sports, gaming, or e-commerce experience ideal).
• Hands-on knowledge of CRM, SEO, paid media, and email marketing.
• Strong analytical mindset, with a track record of delivering insight-led results.
• Excellent communication skills and a collaborative approach.
• Degree or qualification in marketing/digital marketing (plus relevant certifications a bonus).
• Up to £36,000 per annum
• Hybrid working: 4 days on-site (Birmingham HQ), 1 day from home
• Additional benefits package included

If you’re a proactive digital marketer who thrives in a dynamic, collaborative environment, this could be a great next step.

Apply now or message me directly for a confidential conversation.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Marketing Services, Sports Teams and Clubs, and Performing Arts and Spectator Sports

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