Growth marketing manager for voice agents

Callab AI - AI voice for contact centers; Greater London; On-site; GBP 38,000 - 60,000; Full time

Job summary

Callab AI ищет маркетолога по росту, который возглавит эксперименты в органическом поиске, платных каналах и outbound email, устанавливая гипотезы и KPI перед запуском. Ваша задача — владеть всеобъемлющей видимостью бренда и KPI на уровне всей воронки.

Кандидат будет работать с аналитикой GA4, Search Console, SEO и AI-SEO, настраивать атрибуцию через HubSpot, Apollo и Framer, и обеспечивать измеримость каналов и кампаний.

Qualifications

• 3+ года в росте или performance-маркетинге, желательно в B2B SaaS или enterprise софте.
• Умение объяснить, как KPI связаны с выручкой.
• Практический опыт SEO и знание AI-SEO / генеративного поиска.

Responsibilities

• Разрабатывать и проводить growth-эксперименты по органике, платным каналам, outbound email и LinkedIn.
• Владеть полным воронкой маркетинга: трафик, конверсия, CAC, pipeline, ROI.
• Настраивать аналитику и атрибуцию, держать стек аналитики (GA4, CI, CRM).
• Готовить и оптимизировать контент под human и AI-воспроизведение, включая landing pages и техно-разъяснения.
• Поддерживать и развивать маркетинговую инфраструктуру: HubSpot, Apollo, Framer.

Skills

Growth маркетинг

Performance маркетинг

SEO

Аналитика

Контент-маркетинг

Tools

GA4

Search Console

Ahrefs

Semrush

HubSpot

Apollo

Framer

Google Ads

LinkedIn Campaign Manager

Job description

Описание:

Callab AI builds voice agents for enterprise contact centers. The company is backed by Y Combinator (P26 batch), with deployments across North America, Europe, and the Middle East. Callab AI built a proprietary carrier-grade telephony stack that connects natively to on-premises enterprise infrastructure, which allows large organizations to deploy voice agents without migrating anything to the cloud. Callab AI is hiring its first dedicated marketer.

Задачи:

Design, run, and document growth experiments across organic search, paid channels, outbound email, and LinkedIn, with clear hypotheses and success metrics defined before launch. Own the company's search presence end to end, covering traditional SEO as well as visibility inside generative AI systems (AI-SEO / GEO), including how the company appears in AI assistants, answer engines, and AI-generated search results. Define, track, and report on the full funnel of marketing KPIs, including traffic, conversion rates, CAC, pipeline contribution, and channel-level ROI. Build and maintain the analytics stack so that every channel and campaign is attributable and comparable. Produce and optimize content for both human readers and AI retrieval, including landing pages, technical explainers, and comparison content. Manage and improve the existing marketing infrastructure, which includes HubSpot, Apollo, and Framer.

Требования:

We want someone with 3+ years in growth or performance marketing, ideally in B2B SaaS or enterprise software. Marketing KPIs are second nature to this person, and they can explain how each one connects to revenue. They have real hands-on SEO experience plus a working knowledge of AI-SEO and generative AI search optimization, backed by concrete experiments they have actually run. They know their way around the standard toolset: analytics platforms (GA4, Search Console), SEO tools (Ahrefs or Semrush), CRM and automation platforms (HubSpot or equivalent), and paid channel managers (Google Ads, LinkedIn Campaign Manager). They thrive with high autonomy, minimal process, and direct accountability for results. Professional fluency in English is required, both written and spoken, including the ability to produce external-facing copy. Будет плюсом: They have worked at a startup or scale-up before, ideally as an early marketing hire; They have marketed technical infrastructure products to engineering or operations buyers; They have built outbound email infrastructure at scale and understand deliverability and domain management

Условия:

$50K - $80K