Growth Marketing Manager

Craft; Manchester; On-site; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Travel budget for events

Direct access to Founder, MD and CD

Job summary

Craft in Manchester is seeking a growth marketing lead to own growth across retail, footwear and fashion decision-makers. You will build a genuine audience and turn it into warm, qualified conversations for the team through a data-driven content engine and industry storytelling.

You’ll work directly with the Founder, MD and Creative Director, shaping the growth function, case studies, awards entries and event presence. A bonus is tied to performance.

Qualifications

• Three to six years in agency, brand or B2B marketing; likely a marketing manager or senior executive.
• You write with a point of view, including in someone else's voice, and are drawn to experiential, retail, footwear, fashion and culture.
• Numerate enough to tell a follower from a prospect, define success, and present it to senior leadership.

Responsibilities

• Own growth marketing as a function and build a genuine audience among retail, footwear and fashion decision-makers.
• Run the content engine: campaign breakdowns, behind-the-scenes narratives, industry commentary.
• Grow the Founder, MD and Creative Director’s personal profiles alongside the studio brand.
• Build a properly segmented case study bank for tailored pitch decks and manage awards entries and event presence.
• Read engagement signals to spot real commercial intent.

Job description

The Role

You own growth marketing as a function. Your job is to build a genuine, engaged audience among retail, footwear and fashion decision-makers, then turn that audience into warm, qualified conversations for the team.

That means running the content engine - campaign breakdowns, behind-the-scenes narratives, industry commentary - and growing the personal profiles of the Founder, MD and Creative Director alongside the studio brand. You'll build a properly segmented case study bank ready to assemble into tailored pitch decks, manage awards entries and event presence, and read engagement signals to spot real commercial intent.

You report to the Managing Director and work directly with the Founder, Creative Director and client services team - no layers. You're measured on marketing qualified leads created, quality and volume, not vanity metrics. Build this well, and you shape what comes next: the team and budget that grow around it.

The Package

£45,000 - £55,000, plus a performance bonus tied directly to growth

• Committed budget for travel, events, content and tools
• Direct access to the Founder, MD and Creative Director

The Person

You're three to six years into agency, brand or B2B marketing - likely a marketing manager or senior executive sitting inside a team rather than running one. You write with a point of view, including in someone else's voice, and you're genuinely drawn to experiential, retail, footwear, fashion and culture. You're numerate enough to tell a follower from a prospect, define success, and present it honestly to senior leadership. Most of all, you want to build something that doesn't exist yet rather than run someone else's playbook.

A more diverse team is a more creative team.

It’s our job to build teams of people, and we’re proud to bring together a global network of diverse talent.

All applicants will be considered without regard to race, nationality, religious persuasion, sexual orientation, sex, marital or parental status, physical ability, gender, or age.