Growth Marketing Specialist

Confidential; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

Confidential is seeking a commercially minded Growth Marketing Specialist to drive activity across a global portfolio of media and awards programmes. This hands-on role blends creative ideas with data-led marketing to build awareness, reach new audiences and drive business growth.

You will work with the team and SEO specialists to deliver campaigns across digital, email, social and other channels, using insights to improve results and contribute to brand growth.

Qualifications

• At least three years of B2B marketing experience.
• Experience in media, advertising, events or technology.
• Commercially minded, proactive and ownership driven.

Responsibilities

• Deliver campaigns to grow audience, generate leads and support commercial objectives.
• Manage email campaigns, segmentation and marketing journeys.
• Support website content, SEO activity and conversion improvements.
• Plan and deliver campaigns across LinkedIn and other digital channels.
• Develop partnerships to extend brand awareness and audience reach.
• Monitor campaign performance and use data to optimize results.
• Contribute ideas to strengthen the brand and identify growth opportunities.

Skills

B2B marketing

Digital marketing

Copywriting

Data analytics

Tools

LinkedIn

CRM tools

Marketing analytics tools

Job description

We're looking for a commercially minded Growth Marketing Specialist to help drive marketing activity across a global portfolio of media and awards programmes.

This is a hands-on role for someone who enjoys combining creative ideas with data-led marketing to build awareness, reach new audiences and generate business growth.

Working closely with the wider team and SEO specialists, you'll deliver campaigns across digital, email, social and other relevant channels, using insights and performance data to continually improve results.

The Role:

• Deliver marketing campaigns that support audience growth, lead generation and commercial objectives.
• Manage email campaigns, audience segmentation and marketing journeys.
• Support website content, SEO activity and conversion improvements.
• Plan and deliver campaigns across LinkedIn and other digital channels.
• Develop partnerships to extend brand awareness and audience reach.
• Monitor campaign performance and use data to improve results.
• Contribute ideas to strengthen the brand and identify new growth opportunities

Who we are looking for:

You'll have at least three years' B2 B marketing experience, ideally within media, advertising, events or technology.

You're a commercially curious, proactive and comfortable taking ownership in a small team. You can think creatively but are equally happy getting into the detail and making things happen.

You'll bring:

• Experience delivering measurable marketing campaigns.
• A good understanding of digital marketing, email and audience segmentation.
• Experience with LinkedIn, CRM and marketing analytics tools.
• Strong copywriting and communication skills.
• A data-led approach to testing and improving campaigns.
• Photo and video editing skills would be a bonus.

Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.