Growth Marketing Manager

Craft Agency Ltd.; Manchester; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Hybrid work

Travel budget

Direct access to leadership

Job summary

Craft Agency Ltd. in Manchester is seeking a growth marketing lead to own the growth function for retail, footwear and fashion brands. You will build an engaged audience of decision-makers, run the content engine, create case studies, manage awards, and drive qualified conversations for the team.

The role reports directly to the Managing Director and Founder, with hybrid working, and a committed budget for travel, events, content and tools.

Qualifications

• 3–6 years into agency, brand or B2B marketing, likely a marketing manager or senior executive.
• You write with a point of view, including in someone else’s voice, and you’re drawn to experiential, retail, footwear, fashion and culture.
• Numerate enough to tell a follower from a prospect, define success, and present it honestly to senior leadership.

Responsibilities

• Own growth marketing as a function and drive qualified conversations for the team.
• Run the content engine: campaigns, behind‑the‑scenes narratives, industry commentary.
• Grow the studio brand alongside the Founder, MD and Creative Director and build a case study bank.
• Manage awards entries and event presence; read engagement signals to spot commercial intent.
• Report to the Managing Director and collaborate with client services with no layers.
• Be measured on marketing qualified leads created, quality and volume.

Skills

Growth marketing

Content strategy

B2B marketing

Brand awareness

Job description

This studio makes brand experiences people actually remember: retail activations, launches, cultural campaigns and brand moments for global retail, fashion and footwear brands, across physical, digital and social. It has built its reputation the hard way – through the work and the relationships around it – and is currently more of a best-kept secret than a famous name. This role exists to change that.

The Role
You own growth marketing as a function. Your job is to build a genuine, engaged audience among retail, footwear and fashion decision-makers, then turn that audience into warm, qualified conversations for the team.

That means running the content engine – campaign breakdowns, behind-the-scenes narratives, industry commentary – and growing the personal profiles of the Founder, MD and Creative Director alongside the studio brand. You’ll build a properly segmented case study bank ready to assemble into tailored pitch decks, manage awards entries and event presence, and read engagement signals to spot real commercial intent.

You report to the Managing Director and work directly with the Founder, Creative Director and client services team – no layers. You’re measured on marketing qualified leads created, quality and volume, not vanity metrics. Build this well and you shape what comes next: the team and budget that grow around it.

The Package
£45,000 – £55,000, plus a performance bonus tied directly to growth
Hybrid working
Committed budget for travel, events, content and tools
Direct access to the Founder, MD and Creative Director

The Person
You’re three to six years into agency, brand or B2B marketing – likely a marketing manager or senior executive sitting inside a team rather than running one. You write with a point of view, including in someone else’s voice, and you’re genuinely drawn to experiential, retail, footwear, fashion and culture. You’re numerate enough to tell a follower from a prospect, define success, and present it honestly to senior leadership. Most of all, you want to build something that doesn’t exist yet rather than run someone else’s playbook.