Growth Marketing Manager

Pass the Keys®

Greater London

Hybrid

GBP 65,000 - 90,000

Full time

14 days+

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Benefits offered by this job

Hybrid work model

Professional growth

Flexible scheduling

UK pension benefits

Job summary

Pass the Keys is the UK's leading short-let and Airbnb management franchise, delivering hands-free hosting and enhanced bookings for property owners.

The Growth Marketing Manager will translate brand vision into measurable multi-channel campaigns, driving national visibility and landlord acquisition across the UK. You will coordinate campaigns, manage agencies, and enable 50+ franchise partners with scalable marketing assets and playbooks.

Qualifications

5+ years in marketing, digital execution, campaign management, or similar.
Proven experience running multi-channel campaigns end-to-end.
Ability to coordinate agencies and internal stakeholders.
Strong project management, organisation, and prioritisation skills.
Comfortable working across social, content, email, basic SEO, and analytics.

Responsibilities

Campaign Leadership & Execution: own end-to-end national campaigns.
Coordinate all channels: Website, Content, Social, Email, PR, paid ads.
Agency Management & Briefing: lead external partners and ensure output aligns.
Content Calendar & Cross-Channel Coordination: manage blogs, social, email, website.
Franchise Marketing Support & Local Enablement: assist 50+ franchise partners.

Skills

Marketing strategy

Campaign management

Multi-channel campaigns

Agency management

Project management

Communication skills

Analytics & dashboards

Social media marketing

Content marketing

CRM & email marketing

Tools

CMS platforms

CRM systems

Marketing automation

Google Analytics

SEO basics

Job description

Pass the Keys is the UK's leading short-let and Airbnb management franchise, helping hundreds of property owners unlock more bookings, higher income, and hands-free hosting. With 50+ franchise partners nationwide, we combine powerful technology, exceptional service, and local expertise to deliver the best in short-let management.

The Group Marketing function plays a critical role in driving national brand awareness, targeting candidates for the franchisee opportunity and driving the franchise marketing. It will also support franchise partners, and generating high-quality landlord and property acquisition leads across the UK, working with our Host Marketing Department.

The Growth Marketing Manager owns the execution of Pass the Keys' national franchise growth and supporting property acquisition. You will translate the company's brand vision and commercial objectives into measurable multi-channel campaigns, consistent content output, and increased national visibility.

This role is the operational heartbeat of the marketing team. You will coordinate campaigns, manage external agencies (SEO, PPC, social, PR), oversee internal workflows, and ensure that everything runs smoothly, on time, and on brand. You will also play a key role in supporting franchise partners with scalable marketing assets, toolkits, and guidance.

The ideal candidate is a hands-on, highly organised marketer who thrives in a fast-paced environment and knows how to turn strategy into execution.

Key Responsibilities

Campaign Leadership & Execution
Own end-to-end delivery of national marketing campaigns (monthly/quarterly)
Ensure campaigns align across national, regional, and franchise/local marketing
Report regularly on performance and optimise campaigns for lead generation and visibility
Turn strategy into clear execution plans with timelines, content, assets, and KPIs
Coordinate all channels:
- Website
- Content
- Social
- Email
- PR
- Paid ads (through agency partners)
Agency Management & Briefing
Acts as the primary contact for all marketing agencies, ensuring aligned output:
- SEO/content/social agency
- PR agency
- PPC / paid ads partners

Responsibilities include:

Writing clear and structured briefs
Sharing campaign plans, timelines, and KPIs
Holding agencies accountable to deadlines, quality, and reporting standards
Ensuring smooth integration of agency deliverables into Pass the Keys' ecosystem
Content Calendar & Cross-Channel Coordination
Own and manage the integrated content calendar (blogs, social, email, PR, website)
Work closely with internal team members to ensure flawless delivery
Maintain brand voice and visual consistency across all channels
Ensure all campaign assets are produced, approved, and scheduled on time
Franchise Marketing Support & Local Enablement
Support and enable 50+ franchise partners across the UK:
Manage and prioritise franchise marketing requests
Develop and roll out franchise marketing toolkits and playbooks
Lead local social pacts, messaging packs, and content activation
Support optimisation of local listings (Google Business, social pages)
Collect and manage local assets:Testimonials, Photos, Case studies, Success stories
Ensure franchises follow brand-standard marketing best practice
Web, CRM & Analytics Coordination
Work cross-functionally to ensure performance and accuracy:
Brief and update website content, landing pages, guides, and blogs
Optimise on-site content and funnels for conversion
Support email marketing campaigns and segmented CRM journeys
Maintain dashboards, analytics, and reporting cadence
Deliver insights and recommendations based on data

Personal Attributes

Highly organised, detail-oriented, and structured
Strong ownership mentality drives tasks to completion
Proactive problem-solver with a bias for action
Calm under pressure; thrives in a fast-paced growth environment
Confident communicator capable of managing multiple stakeholders
Balances strategic thinking with hands-on execution

Requirements

Essential

5+ years in marketing, digital execution, campaign management, or similar
Proven experience running multi-channel campaigns end-to-end
Ability to coordinate agencies and internal stakeholders
Strong project management, organisation, and prioritisation skills
Comfortable working across social, content, email, basic SEO, and analytics
Excellent written, verbal, and briefing communication skills
Ability to turn marketing strategy into actionable plans and measurable deliverables

Desirable

Experience in a franchise, multi-location, real estate, or property services environment
Experience managing PR, PPC, or SEO agencies
Experience with CMS platforms, content calendars, CRM systems, and marketing automation tools
Familiarity with web performance metrics, dashboards, and analytics
A background in property, hospitality, SaaS, or service-based industries

Benefits

A Global Vision: Join an ambitious company aspiring to be the global leader in short-let and holiday-let property management
A Strong Company Culture: Our four core values—Drive, Evolve, Take Pride, and Together—guide everything we do
Autonomy & Independence: We manage by results, not input. No micromanagement—just accountability and impact
Professional Growth Opportunities: We encourage responsibility and development, allowing you to expand your skills as much as you can handle
Flexible Work Arrangements: We understand the importance of work-life balance and support flexible scheduling where possible
Competitive Salary: While there may be places that pay more, we offer competitive wages with strong career progression opportunities
A Great Team: Work alongside inspiring colleagues in a supportive and collaborative environment
Hybrid Work Model: For London-based employees, we require a minimum of three days in the office—currently Monday, Tuesday, and Thursday. Please note, occasional weekend work may be required to meet operational demand.

UK Specific Benefits: