Growth Marketing Manager

Our Future Health; City Of London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading health research charity in London is seeking a Growth Marketing Manager to drive revenue growth through generating qualified leads and executing multi-channel marketing campaigns. You will optimize the CRM strategy and analyze performance metrics. The ideal candidate has strong experience in B2B marketing and familiarity with CRM platforms. This role offers a competitive salary and generous benefits including flexible working arrangements.

Benefits

Generous Pension Scheme

30 Days Holiday + Bank Holidays

Enhanced Parental Leave

Cycle to Work Scheme

Home & Tech Savings

£1,000 Employee Referral Bonus

Wellbeing Support

Flexible working arrangements

Qualifications

• Significant experience in B2B growth marketing focused on lead generation.
• Advanced proficiency in CRM platforms, particularly HubSpot.
• Experience analyzing campaign performance with A/B testing.

Responsibilities

• Generate leads from researchers in academia and industry.
• Develop and execute multi-channel marketing campaigns.
• Lead CRM strategy for optimizing lead management.

Skills

B2B growth marketing

Lead generation

CRM platforms

Campaign automation

Marketing attribution

A/B testing

Account-based marketing

Problem-solving

Tools

HubSpot

Email marketing platforms

Job description

We have an exciting opportunity for a Growth Marketing Manager who will directly support Our Future Health's mission by ensuring our valuable research data products reach the right researchers who can make breakthrough discoveries. You'll be instrumental in scaling our commercial impact, enabling more research that benefits public health while building sustainable revenue streams that support our charitable mission.

Our Future Health will be the UK’s largest ever health research programme, bringing people together to develop new ways to detect, prevent, and treat diseases. We are a charity, supported by the UK Government, in partnership with charities and industry. We work closely with the NHS and with public authorities across all nations and regions of the UK.

Our plan is to bring together 5 million volunteers from right across the UK who will be asked to contribute information to help build one of the most detailed pictures we have ever had of people’s health. Researchers will be able to use this information to make new discoveries about human health and diseases. So future generations can live in good health for longer.

What you’ll be doing:

The Growth Marketing Manager will help drive revenue growth by generating qualified leads from researchers in academia, SMEs, and pharmaceutical companies, to purchase our health data products. Your key responsibilities will include but not be limited to:

• Build conversion funnels: Generate leads from awareness stage through to sales-qualified leads, then support sales team with targeted account-based marketing to help close deals.
• Develop and execute multi-channel campaigns: Collaborate with Events Marketing Manager, Product Marketing Manager and Comms team to execute integrated marketing campaigns across email, webinars, conferences, paid advertising and digital channels, including campaign budget management and briefing Comms on messaging and targeting.
• Lead CRM strategy and optimisation: Own and optimise our CRM system for lead management, scoring, lead qualification criteria, and sales pipeline tracking to maximise conversion rates and data quality, collaborating with Revops and providing regular reports.
• Implement account-based marketing: Partner with Commercial Director and Strategic Partnerships team to create personalised campaigns targeting high-value researcher accounts.
• Analyse and optimise performance: Build attribution models for complex B2B sales cycles, conduct A/B testing, and create reporting on marketing's contribution to pipeline and revenue.
• Design automated workflows: Create lead nurturing, segmentation, and sales handoff processes that support our 12-18 month sales cycles.
• Monitor market trends: Track competitor activity and research market dynamics to inform demand generation strategies.

You will have the ability to balance quick wins with long-term strategic thinking, identifying immediate growth opportunities while building marketing strategies. To succeed in this role, you will also have some of the following skills:

• Significant experience in B2B growth marketing with focus on lead generation and conversion optimisation.
• Advanced proficiency in CRM platforms, for example HubSpot, including lead generation, nurturing, optimisation, marketing automation (and using AI is a bonus), and reporting capabilities.
• Experience with email marketing platforms and campaign automation.
• Experience managing campaign budgets and optimising spend within allocated channels to maximise ROI.
• Demonstrated ability in marketing attribution, ROI measurement, and building attribution models for complex sales cycles.
• Ability to analyse campaign performance and optimise with cost-per-lead and lead quality metrics in mind, with experience in A/B testing and data-driven marketing optimisation.
• Knowledge of account-based marketing strategies and multi-touch campaign development.
• Collaborative mindset and ability to work well with colleagues from different professional backgrounds: academic, charity, commercial, and technical.
• Flexibility to handle changing priorities and thrive in a scaling organisation while maintaining focus on results, ideally experienced in fast-moving start-up/scale-up environments.
• Approaches challenges with a problem-solving attitude, seeing them as opportunities to create solutions.
• Experience in health, tech, or life sciences sectors, or marketing to academic, SME or pharmaceutical research markets is advantageous.

• From £61,000 per annum basic salary.
• Generous Pension Scheme – We invest in your future with employer contributions of up to 12%.
• 30 Days Holiday + Bank Holidays – Enjoy a generous holiday allowance with the flexibility to take bank holidays when it suits you.
• Enhanced Parental Leave – Supporting you during life’s biggest moments.
• Cycle to Work Scheme – Save 25-39% on a new bike and accessories through salary sacrifice.
• Home & Tech Savings – Get up to 8% off on IKEA and Currys products, spreading the cost over 12 months through salary sacrifice.
• £1,000 Employee Referral Bonus – Know someone amazing? Get rewarded for bringing them on board!
• Wellbeing Support – Access to Mental Health First Aiders, plus 24/7 online GP services and an Employee Assistance Programme for you and your family.
• A Great Place to Work – We have a lovely Central London office in Holborn, and offer flexible and remote working arrangements.

Join us - let’sprevent disease together.

Closing date 16.10.2025

At Our Future Health, we recognise the importance of having a diverse workforce and ensuring that all candidates, regardless of their background, have equitable access to our application process. We proactively encourage applicants who identify as having a disability, neurodiversity, or long-term health conditions to let us know if they require any reasonable adjustments as part of their application process.

If you do require any reasonable adjustments, please email us at [e-mail]