Growth Marketing Lead - Wealth Platform & Affiliates

Financialnarrative; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Holiday 182 hours (26 days)

Quilter Incentive Scheme

Pension Scheme

Private Medical Insurance

Income Protection

Healthcare Cash Plan

Job summary

Quilter Invest in London is seeking a senior marketing leader to own customer acquisition and manage third-party relationships, including affiliates and partners. You will plan and execute multi-channel campaigns, optimise funnels, and scale affiliate and affinity programs while collaborating with CRM, Product, Data and Compliance teams.

The role drives brand campaigns, measurement, and governance with a market-facing strategy, and requires a data-driven, high-output leadership style in a

Qualifications

• Previous marketing experience from within wealth management, investment platforms, or UK financial services essential.
• Demonstrable success optimising funnel conversion end-to-end with structured experimentation (A/B and multivariate).
• Experience with paid campaigns across digital channels (Meta, Google, Apple, LinkedIn, etc).
• Hands-on expertise optimising ads and tracking (creative, bids, audiences, incrementality tests, signal hygiene, server-side events).
• Proven experience running affiliate marketing, from sourcing to payout accuracy and brand safety.
• Track record working with influencers (briefs, disclosures, compliance, performance measurement).
• Experience delivering brand campaigns that link to measurable performance outcomes.
• Comfortable orchestrating multiple channels simultaneously, reallocating budget by marginal returns.
• Experience working with financial advisers preferred.
• Strong stakeholder management across Product, Data, Compliance and Brand; data-driven with commercial judgement.

Responsibilities

• Marketing Strategy: own the go-to-market strategy across channels and meet customer acquisition targets.
• Budget Leadership: guide the marketing team, allocate spend, monitor performance, and drive ROI.
• Funnel optimisation: improve install → sign-up → funded → AUA conversions via experiments.
• Advertising & tracking: oversee creative testing, bidding strategies, tracking implementation, and compliant tagging.
• Affiliates & Affinities: grow affiliate/partner networks with governance and payout accuracy.
• Influencer marketing: brief, vet, and manage compliant influencer activity with performance measurement.
• Brand campaigns: plan and execute integrated campaigns linked to performance objectives.
• Multi-channel orchestration: run paid search/social, display, SEO, content, referrals, PR with budget reallocation.
• Adviser Engagement: support Quilter Invest rollout to adviser population.
• Measurement & reporting: own MMM/MTA dashboards and KPI reporting; improve CAC, LTV, ROMI.
• Compliance & governance: ensure FCA/Consumer Duty and GDPR compliance; audit-ready artefacts.
• Leadership: build a high-performing team; manage agencies/partners to SLAs.

Skills

Marketing Strategy

Budget Management

Funnel Optimisation

Advertising & Tracking

Affiliates & Partnerships

Influencer Marketing

Brand Campaigns

Multi-channel Orchestration

Adviser Engagement

Measurement & Reporting

Compliance & Governance

Leadership

Tools

Meta Ads

Google Ads

GA4

Segment

ContentSquare

Tableau

A/B Testing Tools

Job description

Quilter Invest in London is seeking a senior marketing leader to own customer acquisition and manage third-party relationships, including affiliates and partners. You will plan and execute multi-channel campaigns, optimise funnels, and scale affiliate and affinity programs while collaborating with CRM, Product, Data and Compliance teams.

The role drives brand campaigns, measurement, and governance with a market-facing strategy, and requires a data-driven, high-output leadership style in a