Growth Marketing Lead — Own the Pipeline & ROI

Omnea; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Omnea is seeking its first dedicated owner of performance marketing to take over existing paid campaigns, the website, and social channels. You will identify ROI and professionalise activities into a repeatable pipeline-building engine.

You will work with our agency partners, UK/US field marketers, and the sales team to drive measurable pipeline, dashboards, and experiments that justify budget decisions. This is a hands-on, data-driven role with significant ownership.

Qualifications

• Experience in a B2B marketing role, in-house or agency.
• You think in pipeline and cost per opportunity, not clicks and impressions.
• Knowledge of paid mechanics, audiences, attribution windows, and LinkedIn Ads.
• You are comfortable with numbers and building reports from scratch.
• You have CMS experience to assemble pages from components.
• You have worked with or inside an agency and can brief well.

Responsibilities

• Own the pipeline number for digital channels and their cost.
• Build and maintain dashboards in Dreamdata using HubSpot and GA4.
• Track campaigns from first touch to closed won and iterate.
• Run a proper testing cadence and report what numbers mean.
• Collaborate with agencies, field marketers, and sales to drive the pipeline.
• Own website and conversion across pages, forms, and journeys.

Skills

B2B Marketing

Commercial Mindset

LinkedIn Ads

Marketing Analytics

CMS Experience

Tools

HubSpot

Dreamdata

Google Ads

Campaign Manager

CMS

Job description

Omnea is seeking its first dedicated owner of performance marketing to take over existing paid campaigns, the website, and social channels. You will identify ROI and professionalise activities into a repeatable pipeline-building engine.

You will work with our agency partners, UK/US field marketers, and the sales team to drive measurable pipeline, dashboards, and experiments that justify budget decisions. This is a hands-on, data-driven role with significant ownership.