Growth Marketing Lead: Organic Growth Architect

Emma - we are hiring!; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Vitality Membership

Health care

Dental care

Reduced gym memberships

Pension Contribution

Holiday Allowance

Paid Sick Leave

Emma Ultimate Subscription

MacBook

Referral Scheme: Refer talented indi-}

Job summary

Emma seeks a Growth Marketing Lead to build Emma’s Organic Acquisition engine from the ground up. Today, we acquire customers through paid and organic channels and aim to dramatically accelerate organic growth while reducing dependence on paid advertising.

You’ll identify, test and scale new methods across ASO, SEO, referrals and partnerships, and you’ll own CRM, product launches, website content and communications. Your success is measured by organic customer growth.

Qualifications

• 3+ years in growth marketing or a related role, ideally in a consumer app or high-growth tech company.
• Proven track record of driving measurable organic customer acquisition.
• Hands-on experience with at least one major organic growth channel such as ASO, SEO, referrals or product-led growth.

Responsibilities

• Own and scale Emma’s organic acquisition across ASO, SEO, referrals, content and emerging channels.
• Continuously identify and execute new organic growth experiments.
• Develop and execute strategies to improve App Store and Google Play rankings, visibility and conversion.
• Grow non-branded search traffic through technical SEO, content and AI search optimisation.
• Identify new distribution opportunities through partnerships and community-led growth initiatives.
• Analyse acquisition performance and measure the impact of experiments.
• Collaborate with Product, Engineering and Marketing to implement growth initiatives.
• Own CRM and lifecycle marketing, including activation, engagement and reactivation campaigns.

Skills

Growth marketing

Organic acquisition

Analytical mindset

Experimentation

Entrepreneurial approach

Execution focus

Tools

CRM tools

Analytics tools

Job description

Emma seeks a Growth Marketing Lead to build Emma’s Organic Acquisition engine from the ground up. Today, we acquire customers through paid and organic channels and aim to dramatically accelerate organic growth while reducing dependence on paid advertising.

You’ll identify, test and scale new methods across ASO, SEO, referrals and partnerships, and you’ll own CRM, product launches, website content and communications. Your success is measured by organic customer growth.