Growth Architect: Organic Acquisition Lead

Emma - we are hiring!; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Health care

Dental care

Pension Contribution

Holiday Allowance

Paid Sick Leave

Emma Ultimate Subscription

MacBook

Annual Salary Review

Referral Scheme: Refer talentedind 0

1 Month Sabbatical Every 5 Years

Regular Socials and Lunches

Job summary

Emma seeks an Organic Marketing Lead to build Emma’s Organic Acquisition engine from the ground up. Today we acquire customers through paid and organic channels.

We want to dramatically accelerate organic growth and reduce our dependence on paid advertising. You’ll be responsible for identifying, testing and scaling new ways to acquire customers, whether through ASO, SEO, referrals, partnerships, content or channels we haven’t explored yet.

Qualifications

• 3+ years of experience in growth marketing or related role.
• Proven track record of independently driving measurable organic acquisition.
• Hands-on experience with at least one major organic growth channel (ASO, SEO, referrals or product-led growth).
• Analytical and experimental mindset to identify opportunities and measure results.
• Entrepreneurial approach: autonomous, fast-moving, and capable of building initiatives from scratch.
• Strong execution skills across multiple projects with commercial focus.
• Genuine interest in consumer tech, fintech and personal finance.

Responsibilities

• Own and scale Emma’s organic customer acquisition across ASO, SEO, referrals, content and emerging channels.
• Continuously identify, prioritise and execute new organic growth experiments.
• Develop and execute strategies to improve App Store and Google Play rankings, visibility and conversion.
• Grow non-branded search traffic through technical SEO, content and AI search optimisation.
• Identify new distribution opportunities through partnerships, communities and product-led growth initiatives.
• Analyse acquisition performance, identify opportunities and measure the impact of experiments.
• Work closely with Product, Engineering and Marketing to implement growth initiatives.

Skills

Growth marketing

Organic acquisition

Analytical mindset

Entrepreneurial

Autonomous work

Experimentation

Project execution

Job description

Emma seeks an Organic Marketing Lead to build Emma’s Organic Acquisition engine from the ground up. Today we acquire customers through paid and organic channels.

We want to dramatically accelerate organic growth and reduce our dependence on paid advertising. You’ll be responsible for identifying, testing and scaling new ways to acquire customers, whether through ASO, SEO, referrals, partnerships, content or channels we haven’t explored yet.