Growth Marketing Specialist

Montu UK; Winnersh; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

25 days holiday, plus bank holidays

Enhanced maternity & paternity pay

Opportunities for development and growth

Dynamic and supportive work environment

Job summary

A digital health company specializing in cannabis-based medicines is seeking a Growth Marketing Specialist to lead patient acquisition efforts in Germany. As the first dedicated marketer for this region, you will launch and optimize multi-channel campaigns on platforms like Google and Meta, ensuring compliance with local regulations. The role requires strong analytical skills, a data-driven mindset, and fluency in both German and English. The company offers an inclusive and innovative environment aimed at improving patient care.

Qualifications

• Demonstrable experience running multi-channel paid media campaigns.
• Highly analytical with a clear, data-led approach to optimisation.
• Confident translating insights into clear actions and improvements.

Responsibilities

• Own performance marketing in Germany end-to-end.
• Launch, run and optimise multi-channel paid campaigns.
• Analyse and optimise key metrics including CAC, CTR, CVR and ROAS.
• Localise and adapt campaigns for the German market.

Skills

Native or professional-level German

Fluent English

Experience in running multi-channel paid media campaigns

Hands-on expertise with Google Ads

Hands-on expertise with Meta Ads

Hands-on expertise with TikTok Ads

Data-led approach to optimisation

Organised and adaptable

Job description

We are looking for a hands-on Growth Marketing Specialist to lead and scale patient acquisition in Germany, as Montu/Alternaleaf expands its fully legal, regulated medical cannabis offering. You’ll be the first dedicated performance marketer for the German market, with the freedom to test, learn and scale - backed by a high-performing marketing team of 9 specialists across growth, brand, content, product and CRM.

You won’t be starting from scratch! You’ll be shaping something meaningful, with strong support, proven infrastructure, and real investment behind growth.

Montu is already a market leader across the UK and Australia. Germany is next - and you’ll play a pivotal role in making that happen.

Key responsibilities

You will own performance marketing in Germany end-to-end, turning data into growth and strategy into results.

• You enjoy being a marketing specialist and getting your hands dirty is all areas of marketing
• Launch, run and optimise multi-channel paid campaigns across Google, Meta, TikTok, Instagram and emerging platforms
• Test and scale creatives, audiences and funnels to drive patient acquisition
• Analyse and optimise key metrics including CAC, CTR, CVR and ROAS
• Build and maintain dashboards using GA4, Looker / Data Studio and ad platforms
• Manage and reallocate budgets based on live performance and insights
• Work closely with Brand, Product, CRM, UX and CRO teams to optimise the full funnel
• Ensure all messaging is fully compliant, accurate and culturally relevant for Germany
• Localise and adapt campaigns for German market and regulatory nuances
• Support innovative growth experiments, partnerships and new acquisition channels

What tech do we use?

What do you need?

• Native or professional-level German, plus fluent English
• Demonstrable experience running multi-channel paid media campaigns
• Strong hands-on expertise with Google Ads, Meta Ads and TikTok Ads
• Highly analytical, with a clear, data-led approach to optimisation
• Confident translating insights into clear actions and improvements
• Organised, adaptable and collaborative in fast-moving environments
• Passion for ethical, responsible marketing and improving patient journeys

Nice to Have

• Experience in regulated industries (healthcare, pharma, fintech, etc.)
• Knowledge of GDPR / TTDSG
• Experience with affiliates or influencer marketing
• Familiarity with SEO or CRO

What we offer

• 25 days holiday (rising to 27 after one year and 30 after two years) + bank holidays
• Enhanced maternity & paternity pay
• Opportunities for development and growth
• A dynamic and supportive work environment

About Montu

Montu UK is a leading digital health company specialising in cannabis-based medicines (CBPM). We exist to change lives by improving access to safe, effective treatments and by setting a new benchmark for patient‑centred care.

Our teams combine clinical excellence, technology, and genuine compassion to support patients on their healthcare journey. If you’re motivated by purpose as much as performance, Montu offers a collaborative, forward‑thinking environment where your work truly matters and where you’ll have the space to grow, innovate, and make a real difference every day.