Growth Marketing Lead - Embedded Analytics & AI

Insightsoftware; Greater London; Hybrid; GBP 44,000 - 55,000; Full time

Job summary

Insightsoftware is seeking a Growth Marketing Manager to drive global campaigns for the Data + Analytics unit, focusing on embedded analytics and AI-powered connectivity. You will lead multi-channel programs, collaborate with sales, product marketing, and customer success, and optimize campaigns to grow pipeline and revenue.

The role requires strong strategic planning and hands-on execution across channels, with a focus on driving adoption and lifecycle value, while working with the EMEA sales

Qualifications

• Bachelor's degree in Marketing or Business required.
• Experience in growth marketing, demand generation, or lifecycle marketing in SaaS or B2B enterprise software.
• Excellent writing, editing, presentation, and communication skills.
• Experience with web analytics and BI tools to build performance reporting.
• Understanding of B2B buyer journeys, attribution, and full-funnel marketing.
• Ability to manage multiple campaigns and cross-functional initiatives.
• Familiarity with Salesforce, Pardot, and marketing automation is a plus.

Responsibilities

• Develop and execute multi-channel growth campaigns from start to finish.
• Define strategy, create content, and measure results across email, webinars, digital, and events.
• Drive top-of-funnel awareness and nurture programs with sales pipeline impact.
• Collaborate with product marketing, sales, customer success, and digital marketing teams.
• Manage campaign calendars and project timelines to ensure timely delivery.
• Monitor metrics like MQLs, pipeline, and conversions to optimize ROI.

Skills

Growth marketing

Demand generation

Lifecycle marketing

Content writing

Education

Bachelor's degree in Marketing or Business

Tools

Salesforce

Wrike

Airtable

Gong

Clay

Claude

On24

Power BI

Pardot

Job description

Insightsoftware is seeking a Growth Marketing Manager to drive global campaigns for the Data + Analytics unit, focusing on embedded analytics and AI-powered connectivity. You will lead multi-channel programs, collaborate with sales, product marketing, and customer success, and optimize campaigns to grow pipeline and revenue.

The role requires strong strategic planning and hands-on execution across channels, with a focus on driving adoption and lifecycle value, while working with the EMEA sales