Demand Generation Manager

Insightsoftware; Greater London; Hybrid; GBP 44,000 - 55,000; Full time

Job summary

Insightsoftware is seeking a Growth Marketing Manager to drive global campaigns for the Data + Analytics unit, focusing on embedded analytics and AI-powered connectivity. You will lead multi-channel programs, collaborate with sales, product marketing, and customer success, and optimize campaigns to grow pipeline and revenue.

The role requires strong strategic planning and hands-on execution across channels, with a focus on driving adoption and lifecycle value, while working with the EMEA sales

Qualifications

• Bachelor's degree in Marketing or Business required.
• Experience in growth marketing, demand generation, or lifecycle marketing in SaaS or B2B enterprise software.
• Excellent writing, editing, presentation, and communication skills.
• Experience with web analytics and BI tools to build performance reporting.
• Understanding of B2B buyer journeys, attribution, and full-funnel marketing.
• Ability to manage multiple campaigns and cross-functional initiatives.
• Familiarity with Salesforce, Pardot, and marketing automation is a plus.

Responsibilities

• Develop and execute multi-channel growth campaigns from start to finish.
• Define strategy, create content, and measure results across email, webinars, digital, and events.
• Drive top-of-funnel awareness and nurture programs with sales pipeline impact.
• Collaborate with product marketing, sales, customer success, and digital marketing teams.
• Manage campaign calendars and project timelines to ensure timely delivery.
• Monitor metrics like MQLs, pipeline, and conversions to optimize ROI.

Skills

Growth marketing

Demand generation

Lifecycle marketing

Content writing

Education

Bachelor's degree in Marketing or Business

Tools

Salesforce

Wrike

Airtable

Gong

Clay

Claude

On24

Power BI

Pardot

Job description

About Us: insightsoftware is a global provider of reporting, analytics, and performance management solutions that unlock the potential of business data and transform the way finance and data teams operate. We empower leaders from over 32,000 organizations to make timely and intelligent decisions. Our comprehensive solutions span Financial Planning and Analysis (FP&A), Controllership, and Data and Analytics. We deliver finance teams the insights required to navigate any economic climate and drive greater financial intelligence, while increasing productivity, visibility, accuracy, and compliance. Learn more at insightsoftware.com.

Job Description: The Growth Marketing Manager will drive growth strategy and execution within our Simba Data + Analytics business unit, with primary focus on Embedded Analytics and Agentic Intelligence. This role combines strategic marketing planning with hands‑on tactical execution to optimize customer acquisition, engagement, and expansion throughout the complete customer lifecycle. Responsible for running global campaigns, this resource will be the primary point-of-contact for our EMEA based sales organization within the Data + Analytic business unit. Stakeholder management and communication is key. You'll collaborate cross-functionally with product marketing, sales, customer success, digital marketing, and operations teams to build and execute multi‑channel campaigns that drive sales‑qualified pipeline and accelerate product adoption. As a growth marketing expert for our embedded analytics and AI‑powered data connectivity solutions, you'll develop campaigns that resonate with ISV customers, data professionals, and enterprise decision‑makers while managing integrated marketing programs from concept through measurement.

WHAT WILL YOU DO?

Campaign Development & Execution

Develop and execute multi‑channel growth campaigns from start to finish, including researching topics, defining strategy, writing content, executing campaigns, and measuring results. Build integrated marketing campaigns across multiple channels (email, content, webinars, digital, social, in‑person events) that drive sales‑qualified pipeline and revenue growth. Create and execute lifecycle marketing programs that maximize user engagement, product adoption, and customer lifetime value. Manage third‑party activities (webinars, content syndication, vendor partnerships) for assigned products and coordinate with external and internal stakeholders to maximize ROI.

Performance Measurement & Optimization

Monitor campaign performance and report on key metrics including MQLs, pipeline generation, bookings, and conversion rates. Analyze marketing metrics to uncover underlying performance drivers, assess influence on quarterly and annual goals, and understand actions needed to maximize impact. Continuously identify opportunities for campaign optimization and iterate based on data‑driven insights.

Cross‑Functional Collaboration

Support and work closely with sales and customer success teams to ensure alignment, drive top‑of‑funnel awareness, and identify opportunities for optimization. Collaborate with product marketing to ensure campaigns align with product positioning, messaging, and go‑to‑market strategies. Partner with digital marketing teams to optimize lead flow, nurture programs, and conversion paths. Contribute to daily conversations about how to best execute and measure webinars, emails, and other marketing campaigns.

Program Management

Ensure all activities are completed on time and meet quality expectations, including webinars, email campaigns, nurture streams, and content development. Manage daily administrative tasks to ensure marketing programs run smoothly. Maintain campaign calendars, project timelines, and stakeholder communications.

HOW WILL YOU GET IT DONE?

Drive & Discipline – Ability to operate in a fast‑paced environment, managing multiple projects simultaneously with a focus on achieving high‑quality results. Growth Mindset – Embrace experimentation, learn from failures, actively pursue new ways of getting things done, and continuously iterate to find scalable growth levers. Data‑Driven Decision Making – Use analytics and user insights to guide strategy and tactical execution. Disciplined Execution – Passion for process, strong attention to detail, and an approach exemplified by creating value and delivering superior results. Cross‑Functional Collaboration – Build strong relationships across teams and influence without authority to drive aligned outcomes. Communication – Effectively communicate with internal and external stakeholders both verbally and in writing, with ability to present insights clearly. Customer‑Centric Approach – Deeply understand user needs and optimize experiences to drive genuine value and satisfaction.

QUALIFICATIONS:

Required Qualifications: Bachelor's degree, preferably in Marketing or Business. Experience in growth marketing, demand generation, or lifecycle marketing experience, preferably in SaaS or B2B enterprise software. Excellent writing, editing, presentation, and communication skills. Experience using web analytics and BI tools to build and maintain performance reporting. Strong understanding of B2B buyer journeys, intent‑based marketing, and multi‑touch attribution. Ability to analyze marketing metrics to uncover underlying performance drivers, assess influence on goals, and understand actions needed to maximize impact. Full‑funnel marketing experience managing customer lifecycle from awareness through expansion. Excellent project management skills and ability to lead multiple projects in their entirety. Proficient in utilizing modern sales and marketing tools and systems (i.e., Salesforce, Wrike, Airtable, Gong, Clay, Claude, On24, Power BI, etc.) and marketing automation—ideally Pardot—experience is a significant plus. Strong organizational skills managing multiple concurrent campaigns and cross‑functional initiatives. Ability to exhibit strong interpersonal skills and build relationships across the business at all levels. Ability to attend monthly meetings in London HQ office and build collaborative relationships with local colleagues.

Bonus Points: Experience with AI‑powered marketing tools and automation; architecting and deploying agentic marketers a significant advantage. Experience marketing embedded analytics, business intelligence, data connectivity, or related enterprise data solutions. Understanding of ISV ecosystems, regulated industries, and enterprise data governance requirements. Experience working with global teams across multiple time zones. Technical aptitude for understanding complex data and analytics products. Experience with webinar programming and vendor partnership management.

WHY JOIN INSIGHTSOFTWARE?

Product Innovation – Help drive the growth of cutting‑edge embedded analytics and AI‑powered data connectivity solutions used by thousands of organizations globally. Market Opportunity – Be part of a rapidly growing business unit at the intersection of AI, analytics, and enterprise data. Strategic Impact – Own end‑to‑end campaign execution for key products within our expanding Data + Analytics portfolio. Collaborative Culture – Work with passionate, high‑performing teams across product, sales, and customer success. Professional Growth – Develop deep expertise in growth marketing within the fast‑evolving analytics and AI technology landscape.

The salary range in United Kingdom for this position is 44,000.00 to 55,000.00 GBP Annual. For sales roles, this range includes the commission target. For non‑sales roles, this is a base salary only range; additional bonus eligibility may apply. Your specific offer within this range will be determined by your skills, experience, and qualifications. We are committed to pay transparency and fair compensation practices. If you have questions about our compensation approach, please don't hesitate to ask during the interview process.

Additional Information

All your information will be kept confidential according to EEO guidelines. Learn more about our high‑energy, high‑performance global team: Work With Us insightsoftware.

About Us: Hear From Our Team

Background checks are required for employment with insightsoftware, where permitted by country, state/province. At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

About Us: insightsoftware is a global provider of reporting, analytics, and performance management solutions that unlock the potential of business data and transform the way finance and data teams operate. We empower leaders from over 32,000 organizations to make timely and intelligent decisions. Our comprehensive solutions span Financial Planning and Analysis (FP&A), Controllership, and Data and Analytics. We deliver finance teams the insights required to navigate any economic climate and drive greater financial intelligence, while increasing productivity, visibility, accuracy, and compliance. Learn more at insightsoftware.com.