Growth Marketing Lead

Installer; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Company equity

Small, high‑standard team

Equity in a new category

Job summary

Installer.com in London is seeking a marketing leader to own the category narrative for customers, partners, installers and investors. You will transform content into readers’ engaging material and build repeatable distribution across channels.

You will work directly with founders, ship weekly, and apply AI as a daily speed boost across research, production and distribution. This role suits a fast-paced, outcomes-focused marketer shaping new category growth.

Qualifications

• Strong communicator who can make complicated things clear.
• Operator who treats marketing as a system, not a list of campaigns.
• Strong B2B instincts.
• Daily AI use for speed and quality.
• Bias to action—don’t wait for a perfect brief.

Responsibilities

• Own how Installer.com explains the category to customers, partners, installers and investors.
• Turn existing content into material people want to read, watch and share, and build repeatable ways to distribute across LinkedIn, search, AI answers, email, events, partners and outbound.
• Clarify the confusing parts of installation for beginners.
• Work with sales on messaging, landing pages, decks and account-specific content.
• Talk to customers and installers every week to base work on real problems.
• Use AI daily for research, production, analysis and speed.
• Own the key metric: qualified conversations and pipeline, not vanity metrics.

Skills

Clear communicator

Systematic marketing

B2B instincts

Daily AI use

Bias to action

Job description

Overview

Own how installer.com gets discovered, understood, and chosen. Build a compounding growth engine across SEO, content, lifecycle and paid. Work directly with founders, ship weekly, and use AI as a force multiplier across every workflow.

Location & Commitment

London or Oslo, in person. Full‑time.

Key Stakeholders

CEO, CCO, sales, product, and our content creator.

Responsibilities

• Own how Installer.com explains the category to customers, partners, installers and investors.
• Turn existing content into material people want to read, watch and share, and build repeatable ways to distribute across LinkedIn, search, AI answers, email, events, partners and outbound.
• Clarify the confusing parts of installation for beginners.
• Work with sales on messaging, landing pages, decks and account‑specific content.
• Talk to customers and installers every week to base work on real problems.
• Use AI daily for research, production, analysis and speed.
• Own the key metric: qualified conversations and pipeline, not vanity metrics.

Qualifications

• Strong communicator who can make complicated things clear.
• Operator who treats marketing as a system, not a list of campaigns.
• Strong B2B instincts.
• Daily AI use for speed and quality.
• Bias to action—don’t wait for a perfect brief.

Success Criteria

A clearer public story, real distribution behind our best content, and a visible rise in qualified conversations.

Environment & Culture

You will probably not enjoy this if you need a big team before you can start, prefer brand work without commercial outcomes, want to specialize in one narrow channel, are uncomfortable speaking with customers, think content means posting for the sake of posting, wait for perfect information, or care more about sounding polished than being understood.

What You Get

• True ownership; build the function and grow with it.
• Company equity.
• A small team that holds high standards, moves fast, and leaves ego at the door.
• A new category with no playbook—help write it.