Growth Marketing Director

TN United Kingdom; United Kingdom; Remote; GBP 70,000 - 100,000; Full time

Job summary

A leading technology company is seeking a Growth Marketing Director to drive client base expansion and revenue growth. This strategic role involves creating marketing strategies, leading a high-performing team, and optimizing digital marketing efforts. The ideal candidate will have extensive experience in demand generation and digital marketing, with a strong analytical mindset to guide decision-making.

Benefits

Comprehensive compensation and benefits package

Health insurance

Language courses

Relocation program

Professional development opportunities

Inclusive and supportive work environment

Qualifications

• 10+ years of marketing experience, with 5-7 years focused on growth.
• Proven success in executing growth marketing strategies.
• Exceptional analytical skills for data-driven decision-making.

Responsibilities

• Create and execute a comprehensive growth marketing strategy.
• Develop and optimize multi-channel digital marketing campaigns.
• Track and analyze KPIs for performance optimization.

Skills

Analytical skills

Leadership

Digital marketing

Demand generation

Strategic thinking

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Active Campaign

Marketo

Hubspot

Pardot

Job description

Social network you want to login/join with:

We are looking for an experienced Growth Marketing Director who is a strategic thinker, demand generation, and digital marketing expert, who has an analytical mind, and a knack for finding new and innovative ways to drive growth.
In this newly created role, reporting to the VP Marketing, you will oversee and drive the growth of our company’s client base and marketing revenue contribution against set KPIs. This will be through the creation of marketing strategies and campaigns that help increase brand awareness and drive demand generation. You will also own our overall digital marketing strategy alongside our website.
This is an exciting time to join Miratech. In 2025 we will be updating our brand, messaging, and building a new website. Alongside building and driving the growth marketing strategy you will lead and grow a high performing team, work cross-functionally to align marketing efforts with broader business goals, and monitor key performance metrics.

Responsibilities:

• Creating and executing a comprehensive growth marketing strategy and plan that aligns with the company’s overall business goals and marketing strategy. Creating and managing demand generation programs, campaigns, and initiatives.
• Creating interest and awareness of Miratech’s services and nurturing them through the sales funnel until they become paying and repeat clients. Developing and optimizing paid acquisition and retention campaigns using strategies such as ABM.
• Leading the creation of our new website (partnering with an agency) and overseeing the ongoing development of our website and SEO strategy. Building a database and email marketing strategy to improve engagement and retention.
• Developing and executing multi-channel digital marketing campaigns:This includes email marketing, social media, SEO, PPC, and display advertising. You will need to have a strong understanding of each of these channels and how to use them effectively to drive results. Alongside this, you must have a solid understanding of marketing automation tools such as Active Campaign/Marketo/Hubspot/Pardot as well as proficiency in web analytics tools and sales tech tools.
• Tracking and analyzing KPIs to measure performance and identify areas for optimization through regular reporting. You will need to be able to identify areas for improvement and make data-driven decisions to optimize your campaigns.
• Collaborating with other departments and the rest of the marketing team to ensure that there is alignment on the Growth Marketing strategy, and plus consistency across all touch-points to drive a seamless experience. Proven experience aligning sales and marketing, plus collaborating closely, or leading a BDR function.
• Managing and growing a team of marketing professionals to achieve ambitious growth goals.

Job Description

We are looking for an experienced Growth Marketing Director who is a strategic thinker, demand generation, and digital marketing expert, who has an analytical mind, and a knack for finding new and innovative ways to drive growth.
In this newly created role, reporting to the VP Marketing, you will oversee and drive the growth of our company’s client base and marketing revenue contribution against set KPIs. This will be through the creation of marketing strategies and campaigns that help increase brand awareness and drive demand generation. You will also own our overall digital marketing strategy alongside our website.
This is an exciting time to join Miratech. In 2025 we will be updating our brand, messaging, and building a new website. Alongside building and driving the growth marketing strategy you will lead and grow a high performing team, work cross-functionally to align marketing efforts with broader business goals, and monitor key performance metrics.

Responsibilities:

• Creating and executing a comprehensive growth marketing strategy and plan that aligns with the company’s overall business goals and marketing strategy. Creating and managing demand generation programs, campaigns, and initiatives.
• Creating interest and awareness of Miratech’s services and nurturing them through the sales funnel until they become paying and repeat clients. Developing and optimizing paid acquisition and retention campaigns using strategies such as ABM.
• Leading the creation of our new website (partnering with an agency) and overseeing the ongoing development of our website and SEO strategy. Building a database and email marketing strategy to improve engagement and retention.
• Developing and executing multi-channel digital marketing campaigns:This includes email marketing, social media, SEO, PPC, and display advertising. You will need to have a strong understanding of each of these channels and how to use them effectively to drive results. Alongside this, you must have a solid understanding of marketing automation tools such as Active Campaign/Marketo/Hubspot/Pardot as well as proficiency in web analytics tools and sales tech tools.
• Tracking and analyzing KPIs to measure performance and identify areas for optimization through regular reporting. You will need to be able to identify areas for improvement and make data-driven decisions to optimize your campaigns.
• Collaborating with other departments and the rest of the marketing team to ensure that there is alignment on the Growth Marketing strategy, and plus consistency across all touch-points to drive a seamless experience. Proven experience aligning sales and marketing, plus collaborating closely, or leading a BDR function.
• Managing and growing a team of marketing professionals to achieve ambitious growth goals.

Qualifications

• A Bachelor’s degree in Marketing, Business, or a related field. To truly excel in this role, you will need to be naturally curious and someone who continuously learns and stays up to date with the latest trends and best practices in growth and digital marketing, plus demand generation.
• At least 10+ years of experience in marketing, with at least 5-7 years of that focused on growth.
• Proven experience in creating and executing successful growth marketing strategies and managing websites. You also ideally have experience launching a new website.
• Exceptional analytical skills, with experience in using data to drive decision-making.
• Excellent leadership and communication skills. Native English speaker, has ability to communicate and align with other stakeholders to achieve collective objectives. A track record of building, motivating, inspiring, and managing high-performing teams.
• Ability to be innovative, creative, adaptive to changing market dynamics and client preferences. Ability to have a deep understanding of your target audience and their pain points, as well as a willingness to experiment with new tactics and strategies. You will need to be able to pivot quickly if a campaign is not performing as expected and be willing to take calculated risks to achieve your goals.

We offer:

• Culture of Relentless Performance: join an unstoppable technology development team with a 99% project success rate and more than 30% year-over-year revenue growth.
• Competitive Pay and Benefits: enjoy a comprehensive compensation and benefits package, including health insurance, language courses, and a relocation program.
• Work From Anywhere Culture: make the most of the flexibility that comes with remote work.
• Growth Mindset: reap the benefits of a range of professional development opportunities, including certification programs, mentorship and talent investment programs, internal mobility and internship opportunities.
• Global Impact: collaborate on impactful projects for top global clients and shape the future of industries.
• Welcoming Multicultural Environment: be a part of a dynamic, global team and thrive in an inclusive and supportive work environment with open communication and regular team-building company social events.
• Social Sustainability Values: join oursustainable business practicesfocused on five pillars, including IT education, community empowerment, fair operating practices, environmental sustainability, and gender equality.

*Miratech is an equal opportunity employer and does not discriminate against any employee or applicant for employment on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected status under applicable law.

Additional Information

All your information will be kept confidential according to EEO guidelines.