Growth & Market Insights Analyst

uptown stores ltd; Stockport; On-site; GBP 34,000 - 38,000; Full time

Job summary

Uptown Stores Ltd is seeking a motivated Marketing Analyst to research market trends, analyse customer behaviour and evaluate marketing performance to drive business growth. The role focuses on delivering data-driven insights to support commercial objectives and strategic decision making.

Responsibilities include market research, data interpretation, campaign evaluation and reporting. A relevant degree and experience in marketing analysis are desirable, with strong analytical and communication

Qualifications

• Degree or equivalent qualification in Marketing, Business, Market Research, Data Analytics or a related field is desirable.
• Experience in marketing analysis or a similar analytical role.
• Strong analytical, research and problem-solving skills.
• Ability to translate data findings into practical business recommendations.
• Good understanding of marketing principles, consumer behaviour and market research techniques.
• Experience with digital marketing and analytical/reporting tools would be advantageous.
• Excellent written and verbal communication skills.
• Strong organisational skills with the ability to work independently and as part of a team.

Responsibilities

• Conduct market research to identify customer trends, purchasing behaviour, market opportunities and changes in consumer demand.
• Collect, analyse and interpret marketing, sales and customer data to support business and marketing decisions.
• Research competitors, pricing, promotions and market developments to identify opportunities for business growth.
• Monitor and evaluate the performance of marketing campaigns and promotional activities.
• Analyse customer demographics, preferences and buying patterns to support targeted marketing strategies.
• Prepare regular marketing reports, performance summaries and commercial recommendations for management.
• Evaluate the effectiveness of existing marketing strategies and recommend improvements based on research findings and performance data.
• Identify opportunities to improve customer acquisition, engagement, retention and overall marketing performance.
• Support the development and implementation of marketing campaigns across online and offline channels.
• Analyse website, social media and digital marketing performance using appropriate analytical tools.
• Work closely with management to develop data-driven marketing plans aligned with the company's commercial objectives.
• Monitor emerging market and consumer trends and advise management on potential opportunities and risks.

Skills

Analytical skills

Marketing analysis

Data analytics

Problem-solving

Communication skills

Teamwork

Education

Marketing/Business/Market Research degree

Data analytics related qualification

Tools

Analytics tools

Job description

Uptown Stores Ltd is seeking a motivated Marketing Analyst to research market trends, analyse customer behaviour and evaluate marketing performance to drive business growth. The role focuses on delivering data-driven insights to support commercial objectives and strategic decision making.

Responsibilities include market research, data interpretation, campaign evaluation and reporting. A relevant degree and experience in marketing analysis are desirable, with strong analytical and communication