Growth Manager

JR United Kingdom; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative beauty brand is seeking a Growth Manager to drive customer acquisition and retention through performance marketing and conversion optimisation. This role is pivotal in developing strategies that enhance customer lifetime value and scale subscription growth. Collaborating with cross-functional teams, you'll launch high-impact campaigns and optimise customer journeys, ensuring sustainable growth. If you are passionate about beauty and have a strong background in ecommerce, this is a fantastic opportunity to make a significant impact in a forward-thinking company.

Qualifications

• 4–6+ years experience in direct-to-consumer growth or ecommerce.
• Proven track record in growing DTC brands through paid media.

Responsibilities

• Create and execute a growth plan to increase memberships.
• Optimise funnels to improve conversion rates and overall performance.

Skills

Performance Marketing

Ecommerce

Customer Retention

Conversion Rate Optimisation

Analytical Thinking

Strong Communication

Tools

Shopify

Klaviyo

GA4

Job description

Social network you want to login/join with:

We are working with a boundary-breaking beauty brand merging cutting-edge technology with high-performance formulas to create innovative, results-driven products. Known for their viral lip stain and a growing line of transformative skincare and colour cosmetics, they are redefining what modern beauty looks and feels like. With a focus on effortless application, long-wearing performance, and a touch of magic, they are on a mission to empower individuals to express themselves with confidence and ease.

About the Role

They are seeking a Growth Manager to own and accelerate their customer acquisition and retention strategies, with a strong focus on subscription and membership growth. This role will sit at the intersection of performance marketing, conversion rate optimisation, and lifecycle marketing, with the ultimate goal of driving efficient, sustainable growth for our brand.

You’ll work cross-functionally with Creative, Ecommerce, and Analytics teams to launch high-performing campaigns, optimise the customer journey, and scale our subscriber base across multiple channels.

Key Responsibilities

• Create and execute a 360° growth plan to increase memberships & boost customer lifetime value
• Optimise existing funnels to improve conversion rates and overall performance
• Build and manage high-converting landing pages within Shopify
• Run A/B tests across funnels and customer journeys to drive continuous improvement
• Collaborate with creative, product, and analytics teams to launch and scale campaigns
• Monitor and report on key growth metrics across acquisition, retention, and subscriptions

About You

• 4–6+ years experience in direct-to-consumer growth, performance marketing, or ecommerce
• Proven track record of growing DTC brands through paid media and CRO
• Strong understanding of ecommerce metrics and funnel dynamics
• Experience managing and scaling subscription-based revenue models
• Hands-on experience with platforms like Shopify, Klaviyo, GA4, and ad platforms
• Analytical thinker with a creative edge and test-and-learn mindset
• Strong communicator and collaborator across teams
• Beauty or CPG background a plus but not required

We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.