Growth Manager

Valerie; London; Remote; GBP 40,000 - 70,000; Full time

Job summary

Valerie, a leading wellness brand, seeks a Growth Manager to enhance customer acquisition and retention. This role involves executing marketing strategies and optimizing performance across various channels, as well as collaborating with the founding team to drive growth and engagement. Ideal candidates will have a strong background in performance marketing and data-driven decision-making.

Benefits

Work remotely with occasional collaborative office days

Professional development opportunities

Creative and innovative work environment

Qualifications

• 4+ years in growth marketing, performance marketing, or digital marketing roles.
• Experience with CRM platforms like Klaviyo and Skio.
• Proficiency in Meta Ads Manager and Google Ads.

Responsibilities

• Plan, execute, and optimise paid media campaigns across Meta and Google Ads.
• Develop and manage initiatives to drive customer acquisition.
• Monitor key performance indicators and report growth metrics.

Skills

Data Analysis

Performance Marketing

Creative Thinking

Communication

Adaptability

Tools

Meta Ads Manager

Google Ads

CRM platforms

Job description

Direct message the job poster from Valerie

Co-founder of Valerie Unflinchingly real wellness brand, liberating 1 billion women in peri/menopause ex. Spacegoods, Lucky Saint

Job Title: Growth Manager

Location: Remote (UK-based) with optional London co-working

Reporting to: Co-Founders

Start Date: Flexible

About Valerie

Valerie is an unflinchingly real wellness brand liberating women in perimenopause, to live fully and freely at every age. Our hero product, Daily Essential, is a science-backed liposomal liquid supplement designed to enhance energy, mood, focus, and hormonal balance. Trusted by thousands of women, our mission is to provide effective solutions via content, community and supplements, that make a genuine positive impact on women’s lives.

The Role

We're seeking a passionate creative, data-driven, and hands-on Growth Manager to manage and execute our customer acquisition and retention strategies. This role offers the opportunity to shape Valerie's growth trajectory, working closely with the founding team to expand our reach and deepen customer engagement.

Having just closed a pre-seed round of +£500k the business has bold ambitions of achieving 7 figures in revenue this year, and the founders see this hire as essential to surpassing it.

Key Responsibilities

• Performance Marketing: Plan, execute, and optimise paid media campaigns across Meta (Facebook, Instagram) and Google Ads.
• Creative Machine: Integrate and execute a feedback loop that informs creative briefs and output to go back into the social platforms, optimised for engagement and conversions.
• Affiliate Programme: Develop and manage initiatives to drive customer acquisition and brand advocacy via our ambassador eco-system.
• Customer Retention: Enhance subscription retention through CRM strategies, including email/SMS campaigns and optimizing cancellation flows via Skio (subscription platform).
• Data Analysis: Monitor key performance indicators (KPIs), generate insights, and report on growth metrics to inform strategy.
• Cross-Functional Collaboration: Work with creative, brand and customer experience teams to align growth initiatives with overall business goals.

What We're Looking For

• Experience: 4+ years in growth marketing, performance marketing, or digital marketing roles.
• Technical Skills: Proficiency in Meta Ads Manager, Google Ads, and CRM platforms (e.g., Klaviyo, Skio). Bonus points for use of AI tools for creative, design, copywriting etc for efficiency and creativity at scale.
• Analytical Mindset: Strong ability to interpret data, conduct A/B tests, and make data-informed decisions.
• Creative Thinking: Innovative approach to problem-solving and campaign development.
• Communication: Excellent verbal and written communication skills.
• Adaptability: Comfortable working in a fast-paced, startup environment with a proactive, challenger and disruptor attitude, and growth mindset.

Why Join Valerie?

• Impact: Play a pivotal role in a mission-driven company improving women's health and wellbeing.
• Flexibility: Enjoy remote work with the option to collaborate in shared office spaces with the team a few days/month in London
• Growth Opportunities: Be part of a dynamic team with opportunities for professional development and advancement.
• Innovative Culture: Work in an environment that values creativity, experimentation, and continuous learning.

To Apply: Please send your CV and a brief cover letter outlining your relevant experience and why you're excited about this role to [e-mail] with subject line "Growth Manager application"

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail Health and Personal Care Products

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