Growth Leader, Performance Marketing (Hybrid)

Pets at Home; England; Hybrid; GBP 120,000 - 160,000; Full time

Job summary

Pets at Home is seeking a Head of Performance Marketing to shape how we acquire, convert and grow customers across Retail and Services, delivering measurable commercial results from paid search, social, SEO and more.

This hybrid role based at our Handforth Support Office combines strategic leadership with hands-on optimisation, data-driven testing and cross-functional collaboration to drive sustainable growth across the business.

Qualifications

• Experience leading large-scale performance programmes across multiple channels.
• Strong commercial acumen, linking marketing to revenue and ROI.
• Expertise in analytics, attribution and conversion optimisation.
• Experience using data, automation and AI to improve marketing results.
• Strategic, customer-focused mindset with testing and learning.
• Exceptional leadership and stakeholder management at senior levels.

Responsibilities

• Define and lead our performance marketing strategy across Retail and Services.
• Own and optimise investment across paid search, paid social, SEO, display, affiliates and new channels.
• Build measurement and attribution frameworks demonstrating commercial impact.
• Leverage data, analytics, experimentation and AI for smarter targeting and conversions.
• Partner with Brand, CRM, Digital, Data, Trading and Finance to drive growth.
• Lead, inspire and develop a high-performing performance marketing team.

Skills

Performance marketing

Digital channels

Attribution

Data analytics

Leadership

Stakeholder mgmt

Job description

Pets at Home is seeking a Head of Performance Marketing to shape how we acquire, convert and grow customers across Retail and Services, delivering measurable commercial results from paid search, social, SEO and more.

This hybrid role based at our Handforth Support Office combines strategic leadership with hands-on optimisation, data-driven testing and cross-functional collaboration to drive sustainable growth across the business.