Growth Lead: HealthTech Acquisition & Growth

Careers at Eucalyptus; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Private health insurance through Vital

3 weeks work-from-anywhere per year

25 days holiday

Employee options program

Job summary

Eucalyptus, part of Hims & Hers, is hiring a Growth Lead to own acquisition for a category. You will set the strategy, forecast spend and new-patient volume, and lead a creative pod with central buying, CRM and analytics.

This role is data-driven, fast-paced and owner-driven, with a broad remit across paid social/search, creative testing, landing pages and CRO experiments to drive new revenue while maintaining quality.

Qualifications

• 5–7 years in performance/growth marketing, ideally in D2C, subscription or health-tech.
• Track record of scaling acquisition and owning CAC/ROAS targets.
• Fluent in data-driven decision making and experiment design.

Responsibilities

• Own the category acquisition number with plan, forecast spend and new-patient volume.
• Define growth strategy and channel mix, with central media buying.
• Direct a dedicated creative pod and brief concepts, tests, and hooks.
• Own the funnel from ad to landing page to order, partnering with CRO on experiments.
• Run an always-on experiment roadmap across creative, channels, funnel and offers.
• Collaborate with Marketing Analytics on attribution, incrementality, and ROAS.
• Brief CRM on acquisition journeys and feed propositions to market.
• Partner with Retention to ensure quality COHORT performance.

Skills

Performance marketing

Paid Social

Paid Search

CAC management

Creative briefing

Tools

CRM platforms

Analytics tools

Job description

Eucalyptus, part of Hims & Hers, is hiring a Growth Lead to own acquisition for a category. You will set the strategy, forecast spend and new-patient volume, and lead a creative pod with central buying, CRM and analytics.

This role is data-driven, fast-paced and owner-driven, with a broad remit across paid social/search, creative testing, landing pages and CRO experiments to drive new revenue while maintaining quality.