Global Marketing Manager - Data-Driven, Flexible - Covent Garden

The PIE Partnership; Greater London; Hybrid; GBP 40,000 - 70,000; Full time

Benefits offered by this job

Free language courses

Perks at Work

EAP

Eye tests

Health cash plan

Cycle to work scheme

Staff portal access

Job summary

IH London in Covent Garden is seeking an ambitious Marketing Manager to drive brand awareness, customer engagement and revenue across a diverse portfolio of services. You will use insight, digital marketing expertise and performance data to develop and optimise targeted campaigns that generate demand and support sales.

With a data-led mindset and strong communication skills, you will manage multi-channel campaigns, shape messaging for diverse audiences and collaborate across marketing, sales and

Qualifications

• Relevant marketing qualification or degree.
• Proven experience delivering marketing campaigns with measurable commercial outcomes.
• Strong understanding of digital and social media channels.
• Analytical, customer-focused, with insight into buyer behaviour.
• Knowledge of user journeys across multiple channels.
• Experience with tools such as Google Analytics, WordPress, Mailchimp (or similar).
• Understanding of B2B and B2C marketing approaches.

Responsibilities

• Own and deliver targeted marketing plans for your product area.
• Drive joined-up, multi-channel activity across the full customer journey.
• Conduct market, customer, and competitor research.
• Turn insights into clear, actionable strategies.
• Develop targeted B2B and B2C marcomms and messaging.
• Plan and execute multi-channel campaigns (digital, email, social, PPC, SEO).
• Create engaging, customer-focused content across channels.
• Track performance against measurable KPIs and optimise campaigns.
• Partner with Sales teams to develop lead-generation campaigns.
• Improve web content, SEO and upkeep.
• Present plans and results to stakeholders.

Skills

Marketing strategy

Data analytics

Campaign management

Content creation

Customer insights

Digital channels

Education

Marketing degree

Tools

Google Analytics

WordPress

Mailchimp

Canva

Monday.com

Job description

IH London in Covent Garden is seeking an ambitious Marketing Manager to drive brand awareness, customer engagement and revenue across a diverse portfolio of services. You will use insight, digital marketing expertise and performance data to develop and optimise targeted campaigns that generate demand and support sales.

With a data-led mindset and strong communication skills, you will manage multi-channel campaigns, shape messaging for diverse audiences and collaborate across marketing, sales and