Growth Architect: CRM, Automation & Data-Driven Revenue

Equals One Ltd; Cambridge; On-site; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Fully remote working

Flexible working hours

25 days annual leave

Additional days off

Annual bonus

Private healthcare

Pension contributions

Professional development

Job summary

ELRIG is seeking a Commercial Growth Lead to shape our commercial growth foundations across CRM, automation and data insights. The role blends strategic leadership with hands-on delivery to build scalable processes and optimize customer journeys.

You’ll work across marketing, commercial and events operations, deploying CRM and marketing automation, improving journeys, and delivering actionable commercial insights that support sustainable growth.

Qualifications

• Experience implementing CRM and marketing automation platforms.
• Strong understanding of customer journeys, audience segmentation and lead nurturing.
• Experience integrating business systems and improving commercial processes.
• Strong analytical skills with experience producing dashboards and commercial reporting.
• Excellent project management and stakeholder engagement skills.
• Commercial awareness with the ability to identify growth opportunities through data and insight.

Responsibilities

• Develop and deliver ELRIG's commercial growth systems strategy.
• Build scalable processes that generate qualified commercial opportunities.
• Create automated lead generation and lead nurturing programmes.
• Develop lead scoring and qualification processes.
• Use customer insight and data analysis to identify new commercial opportunities.
• Review ELRIG's existing technology landscape.
• Recommend, implement and optimise CRM, marketing automation and commercial platforms.
• Integrate CRM, EventsAir and other business systems.
• Ensure high standards of data quality, governance and ongoing system optimisation.
• Map customer journeys across delegates, exhibitors, sponsors, speakers and commercial partners.
• Build audience segmentation strategies.
• Create automated workflows that improve engagement and conversion.
• Personalise customer communications through data-driven automation.
• Develop dashboards that measure pipeline performance, campaign effectiveness and revenue attribution.
• Produce forecasting, reporting and commercial performance analysis.
• Provide data-led recommendations that support business growth and continuous improvement.

Skills

CRM implementation

Marketing automation

Customer journeys

Lead nurturing

Data analysis

Dashboard reporting

Project management

Stakeholder engagement

Growth opportunities via data

Tools

HubSpot

Salesforce

EventsAir

LinkedIn Sales Navigator

Dripify

Job description

ELRIG is seeking a Commercial Growth Lead to shape our commercial growth foundations across CRM, automation and data insights. The role blends strategic leadership with hands-on delivery to build scalable processes and optimize customer journeys.

You’ll work across marketing, commercial and events operations, deploying CRM and marketing automation, improving journeys, and delivering actionable commercial insights that support sustainable growth.