Growth and Engagement Manager

Baller League; Greater London; On-site; GBP 45,000 - 70,000; Full time

Benefits offered by this job

25 days annual leave

Private health insurance

Season game access

Team socials

Job summary

Baller League in London is seeking a Growth & Engagement Manager to own the full growth engine from paid media to ticket sales. You will set the paid media strategy, align with PR, creative, and partnerships, and connect activations to an owned fan database.

You will work with in-house and agency partners, optimize budgets, turn moments into stories, and build a data-driven culture that grows the audience and revenue across channels.

Qualifications

• Proven experience running paid media across paid social, search, programmatic and display.
• Strong ability to set KPIs, read dashboards and make fast optimization decisions.
• Track record of building proactive PR and press relationships.
• Experience managing agencies and external partners with measurable outcomes.
• Full-funnel mindset linking paid, social, CRM, PR and partnerships to sales.
• Experience building or growing a first-party CRM audience.

Responsibilities

• Own advertising and performance marketing across channels; set budgets and KPIs.
• Lead PR and culture strategy; manage press materials and narratives.
• Manage external agencies and partners with clear delivery.
• Build brand storytelling in creator and sports culture.
• Drive ticket sales via full-funnel plans integrating channels.
• Develop first-party data flywheel to grow the fan database.
• Turn broadcasts into growth by linking streams to tickets and revenue.
• Provide weekly performance reporting.

Skills

Paid media management

Performance data analysis

KPI setting

PR & press relations

Agency management

Full-funnel marketing

CRM & first-party data

Reporting & dashboards

Creator/internet culture fluency

Tools

Google Ads

Facebook/Instagram Ads

Programmatic Advertising

CRM tools

Analytics dashboards

Job description

Small-sided football is the world's biggest game. Baller League is here to define it.

Founded in 2024, Baller League was built by football fanatics who saw an opportunity to create something different: a new pathway for talent, a new stage for the game, and a new home for football culture.

Our professional 6v6 leagues unite elite players, creators and fans in a football ecosystem that turns every matchday into a cultural moment.

We're not following the playbook. We're writing it. We are building a movement that makes football more accessible, more engaging and more connected than ever before - democratising and defining a new era for the world's game.

About the Role

The Growth & Engagement Manager owns the full growth engine for Baller League - from paid media and performance marketing through to PR, cultural strategy and ticket sales. This is a full-funnel role: you'll set the paid and earned media strategy, build the relationships that turn moments into stories, and connect every channel back to tickets sold and an owned, growing fan database. You'll work closely with paid social, PR, creative and partnerships teams (in-house and agency) to make sure every pound spent and every story told drives measurable growth.

Key Responsibilities

• Own advertising and performance marketing - Set and run the paid strategy across paid social, search, programmatic and display: targeting, creative testing, budget allocation, channel mix. Know the numbers well enough to catch a bad agency call and move spend fast. Set the audience roadmap and the KPIs that matter, then use the data to call the shots week over week.
• Lead PR and cultural strategy - Build proactive press relationships and turn moments into stories across sports, entertainment and business media. Own press releases, media materials and campaign narratives, and know how to spot the stories that generate earned coverage and commercial opportunities.
• Manage the agency and partner ecosystem - Own the relationships with PR, media and creative agencies, negotiate the deals and hold every partner to real, measurable delivery.
• Brand storyteller - Stay ahead of what's trending in creators, sport and internet culture, and build genuine relationships with media, artists, tastemakers and talent that create value way beyond a single post or matchday appearance.
• Drive ticket sales - Own the full-funnel plan turning awareness into purchases, syncing paid, social, CRM, PR and partnerships.
• Build the first-party data flywheel - Capture fans at every touchpoint and turn one-time viewers into an owned, growing audience.
• Turn the broadcast into a growth engine - Build the mechanics that make live streams drive tickets, database growth and revenue, not just eyeballs.
• Report on what matters - Build sharp reporting that drives decisions, with weekly readouts that actually move the business.

What We're Looking For

• Proven experience running paid media across paid social, search, programmatic and display, with real ownership of budget and channel mix
• A strong grip on performance data - comfortable setting KPIs, reading dashboards, and making fast calls when a campaign isn't working
• Track record of building proactive PR and press relationships, and turning cultural moments into earned coverage
• Experience managing agencies and external partners, including negotiating deals and holding them to measurable outcomes
• A full-funnel mindset - able to connect paid, social, CRM, PR and partnerships into one plan that drives ticket sales and revenue
• Experience building or growing a first-party data / CRM audience from scratch
• Sharp reporting instincts - able to distil complex data into weekly readouts that change decisions
• Genuine fluency in creator, sport and internet culture, with existing relationships across media, talent or tastemakers a strong plus

Nice to have

• Experience in sports, entertainment or live events
• Existing relationships with sports, entertainment or business media
• Experience turning live broadcast or streaming audiences into an owned database or ticket sales
• Experience working in a fast-scaling, high-growth business

Baller Values / How We Work

Football Obsessed. We don't just follow the game - we live it.

Change the Game. We challenge convention, move fast, and take ownership.

Know the Score. We stay close to the numbers and sweat the details. Data drives performance.

Stay Hungry. We bring energy, ambition, and a relentless drive to improve.

Win Together. We back each other, celebrate collective success, and put the team first.

Why Join Baller League

Baller League is the fastest-growing sports league in the world, and we're just getting started.

We're intellectually curious, solutions-driven, and we get shit done. This is your chance to join a high-growth business where you'll have real ownership, direct impact and the opportunity to help shape what's next. You'll work alongside ambitious, talented people who move fast, think big and love what they do.

• - 25 days annual leave plus bank holidays
• - Private health insurance
• - Access to every Baller League season game
• - Regular team socials, events and football activities

If you're hungry, proactive and excited by the challenge of building something special, we'd love to hear from you.