Growth Marketing Manager

Fanalysis; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A fast-growing startup in London is seeking a Growth Marketing Manager to drive user growth through performance-driven campaigns across TikTok, Instagram, and Twitter/X. The role involves managing paid growth campaigns, working with creative teams, and conducting rapid testing and optimization. Candidates should have over 4 years of experience in performance marketing, a strong analytical background, and a passion for football and fan culture. This is a full-time role based in Soho, London, with a preference for in-office collaboration at least 3 days a week.

Qualifications

• 4+ years of experience in performance or growth marketing, ideally for a consumer-facing app or fast-growth startup.
• Experience running campaigns across TikTok, Meta, and Twitter/X.
• Highly analytical and data-driven with a focus on CPA and LTV.

Responsibilities

• Manage all paid growth campaigns across Instagram, TikTok, and Twitter/X.
• Work closely with content and design teams to develop scroll-stopping creative.
• Run structured experiments to test messaging and formats.
• Optimize campaigns based on CPA, ROAS, LTV, and retention.
• Analyze performance data and deliver actionable insights.

Skills

Performance marketing

Growth marketing

Campaign management

Analytical skills

Creativity in advertising

Social media marketing

Data analysis

Tools

TikTok Ads

Meta Ads

Twitter/X Ads

Job description

Fanalysis - powered by passion

We’re building the go-to platform for real football fans, a centralised home where trusted and passionate supporters can share their voices, insights, and emotions without being drowned out by pundits or fragmented across social media. Our mission is to amplify the perspectives of those who live and breathe the game, and to create a space where genuine fan sentiment drives the conversation.

This is a really exciting opportunity to join the founding team and be a really important part of driving our success. This is a rare opportunity to join the founding team of a fast-growing startup and play a pivotal role in scaling our fanbase and brand.

The Role

We’re looking for a Growth Marketing Manager to take Fanalysis to the next level, scaling through our paid social strategy across TikTok, Instagram, and Twitter/X. You’ll be responsible for driving measurable user growth through performance‑driven campaigns using a mix of organic hooks and made‑for‑paid creative, rapid testing, and sharp optimisation across channels.

You’ll work closely with our content, creative, and product teams to identify what’s working, kill what’s not, and double down where we’re seeing results. Whether briefing new concepts, managing ad budgets, or crunching performance metrics, you’ll be central to how Fanalysis finds, converts, and retains fans. We’re looking for someone experienced, entrepreneurial, and excited to get stuck in.

Responsibilities

• Manage all paid growth campaigns across Instagram, TikTok, and Twitter/X
• Work closely with content and design teams to develop scroll‑stopping creative
• Run structured experiments to test messaging, formats, audiences, and offers — at speed
• Optimise campaigns based on CPA, ROAS, LTV and retention
• Analyse performance data and deliver clear, actionable insights to the team
• Set up and manage reporting dashboards for weekly and monthly performance tracking
• Work with internal stakeholders and external agencies/freelancers as needed to scale campaign production and execution
• Stay on top of platform changes, algorithm shifts, and emerging formats to keep our playbook fresh
• Collaborate with product and community teams to ensure alignment between acquisition, activation, and retention

About You

• You have 4+ years of experience in performance or growth marketing, ideally for a consumer‑facing app or fast‑growth startup
• You’ve run campaigns across TikTok Ads, Meta Ads, and Twitter/X, and can speak confidently about what works and why
• You’re a self‑starter: proactive, independent, and comfortable working in fast‑moving environments
• You know how to optimise for CPA and LTV, not just clicks
• You understand the nuance of building growth creative, especially how organic‑style content performs in paid channels
• You’re highly analytical and data‑led, but you also get the importance of creative and brand
• You’re comfortable building reports, presenting results, and making recommendations
• You’re genuinely excited about football and fan culture, and want to build something that serves the people who care most

Details

This is a full‑time role based in London. Our office is in Soho and we believe in the value of in‑person collaboration, so ideally you’d be with us in the office at least 3 days a week.