Growth and Demand Generation Lead

VMA Group; Greater London; Hybrid; GBP 90,000 - 135,000; Full time

Benefits offered by this job

Performance-related bonus

Career development opportunities

Industry social events

Wellbeing initiatives

Financial wellbeing guidance

Share options

Global collaborative environment

Job summary

VMA Group, a global travel organisation, seeks a senior Growth & Demand Generation Lead to drive demand strategy for international B2B brands. London-based, with three days in the office and two at home, you will build a scalable growth engine across Europe, Asia, ANZ and MEA.

You will own full-funnel performance, collaborate with regional teams, optimise paid media, automation, SEO and conversion, and mentor a cross-regional growth team to deliver pipeline and revenue growth.

Qualifications

• Experience leading B2B demand generation and growth marketing with measurable pipeline impact.
• Strong track record of delivering cross-market campaigns and ROI reporting.
• Expertise across paid media, SEO, marketing automation and lifecycle management.

Responsibilities

• Lead the development and execution of global demand generation strategies aligned to growth objectives.
• Own full-funnel marketing performance, driving pipeline, revenue and ROI.
• Develop multi-channel programmes across paid media, automation, SEO and conversion optimization.
• Collaborate with regional marketing and sales to support market-specific growth.
• Enhance lead nurturing, scoring and lifecycle management to improve conversions.
• Optimize digital channels, customer journeys and website performance.
• Establish reporting frameworks and attribution models to measure impact.
• Provide strategic direction across global markets and mentor a multi-region team.
• Align marketing activity with revenue goals through senior stakeholder collaboration.

Skills

B2B demand generation

Growth marketing

Digital marketing leadership

Paid media

Marketing automation

Lead nurturing

SEO

Performance analytics

Stakeholder management

Team leadership (regions)

Job description

Opportunity to join a global travel organisation in a senior marketing leadership role, driving demand generation strategy and performance across a portfolio of international B2B brands.

This role is responsible for developing and executing scalable growth and demand generation programmes that directly contribute to pipeline and revenue. Working closely with regional marketing, brand and sales teams, the Growth & Demand Generation Lead will build a high-performing demand engine across UK markets while leading a team of specialists across Europe, Asia, ANZ and MEA.

Location: London – three days in the office, two from home

Key Responsibilities:

• Lead the development and execution of global demand generation strategies aligned to commercial growth objectives.
• Own full-funnel marketing performance, driving qualified pipeline, revenue contribution and ROI.
• Develop and optimise multi-channel demand generation programmes across paid media, marketing automation, SEO and conversion optimisation.
• Partner with regional marketing and sales teams to deliver integrated campaigns that support market-specific growth objectives.
• Enhance lead nurturing, scoring and lifecycle management processes to improve conversion performance.
• Drive continuous optimisation of digital channels, customer journeys and website performance.
• Establish reporting frameworks and attribution models to measure campaign effectiveness and business impact.
• Provide strategic direction and best practice guidance across global markets.
• Lead, coach and develop a team of growth and demand generation specialists across multiple regions.
• Collaborate with senior stakeholders to align marketing activity with wider commercial priorities and revenue goals.

Skills & Experience:

• Extensive experience in B2B demand generation, growth marketing or digital marketing leadership roles.
• Strong track record of delivering pipeline growth and measurable commercial outcomes.
• Deep expertise across paid media, marketing automation, lead nurturing, SEO and digital performance marketing.
• Experience managing marketing-attributed pipeline, ROI reporting and performance analytics.
• Strong understanding of B2B buyer journeys, lead management and sales alignment.
• Proven experience leading high-performing teams across multiple markets or regions.
• Strong commercial acumen with the ability to translate data into actionable growth strategies.
• Excellent stakeholder management and communication skills.
• Experience operating within complex, global and matrixed organisations.

In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

• Performance-related bonus
• Career development and progression opportunities
• Industry-renowned social events and conferences
• Dedicated wellbeing and fitness initiatives
• Financial wellbeing support and guidance
• Share options and additional salary sacrifice benefits
• Collaborative and inclusive global working environment