Groups & Events Sales Manager

edyn Limited; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading hospitality company in London seeks a Groups & Events Manager to oversee the conversion of group enquiries and manage a reactive team. The ideal candidate will have strong team management skills, a knack for building client relationships, and experience in hotel CRM systems. You will be instrumental in implementing processes that enhance guest experiences and drive revenue growth, all while fostering a collaborative and dynamic team environment.

Qualifications

• Previous experience managing a reactive groups and events team.
• Keen on building great client relationships.
• Experience using a hotel CRM system preferred.

Responsibilities

• Manage day-to-day group and event enquiries and conversion.
• Lead and support a team, handling VIP inquiries.
• Implement processes and train team on SOPs.

Skills

Client Relationship Building

Team Management

Process Implementation

Attention to Detail

Tools

Hotel CRM System

Job description

IN THIS ROLE YOU WILL BE RESPONSIBLE FOR THE FOLLOWING;

Overall day-to-day responsibility for Groups & Events reactive team enquiry handling & conversion, from processes through to results. Managing a small team of direct reports while working closely with our on-property Groups and Events teams, with responsibility for group conversion across the portfolio. Lead by example handling your own VIP & higher value enquiries, supporting the team through absence and busy periods, taking on the role of player: coach as required. Implement new processes & procedures while strongly communicating and delivering training & support on SOPs & training modules for all stages of our group enquiry & conversion journey. Support the Global Head of Groups & Events with reporting and insights into booking trends & feedback, identifying opportunities to drive higher conversion & revenue, improve efficiency and optimise ways of working Prioritise a guest-first approach & work to truly understand client needs in order to maximise conversion, while creating & taking opportunities to identify leads and opportunities for the wider sales team Ensure a top-class handover process from the enquiry to planning teams is in place, creating and ensuring the planning team have all the tools and information to give a seamless client journey. Show your keen eye for detail to use, update & train the team on our booking systems, keeping an up-to-date database, troubleshooting and recommending best practises and improvements Develop great product knowledge and proactively share this with the team through training, SOPs & day to day support – become a ‘go to’ person who either knows the answer or where to find it Create strong relationships and build meaningful connections to work with key stakeholders in Sales, Revenue and Operations on day to day business as usual, as well as projects and initiatives & identify opportunities for success. Bring and handle high paced energy to a fast-moving, ever-evolving team to play your role in shaping the future of an emerging segment across our portfolio Stay curious, think differently, and get creative when solving problems—challenge the status quo and help us do things better.

WHAT WE ARE LOOKING FOR;

Previous experience managing a reactive groups and events team. A people person, keen on building great client relationships. Experience in using a hotel CRM system would be an advantage.