Group Social Media & Brand Director

Emerald Hospitality Group; Greater London; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

Emerald Hospitality Group | Seven Restaurants is seeking a Group Social Media & Brand Manager to own how our seven restaurant brands look, sound and show up online. You will lead strategy, create content, write copy, and manage communities with influencers, PR, and freelancers.

You'll work cross-functionally with chefs and management to shape identity, plan content calendars, and drive campaigns across Instagram, TikTok and other channels.

Qualifications

• Experience in social media, brand or content management in hospitality, fashion, lifestyle or luxury is essential.
• Strong copywriting skills with ability to adapt voice across brands.
• Proven ability to manage freelancers, influencers or partners and coordinate with agencies.

Responsibilities

• Develop and own social and brand strategy for each restaurant and the group.
• Create and direct high-quality photo, video and short-form content for IG, TikTok and other platforms.
• Write engaging captions and campaigns across menus, launches and guest communications.
• Build content calendars aligned with events, openings and key trading periods.
• Capture restaurant personality through on-site content and regular visits.
• Grow and engage online communities across venues; manage comments and reviews.

Skills

Social media management

Copywriting

Brand strategy

Influencer management

Analytics

Content planning

Video/photo direction

Tools

Adobe Creative Suite

Canva

CapCut

Job description

Emerald Hospitality Group | Seven Restaurants is seeking a Group Social Media & Brand Manager to own how our seven restaurant brands look, sound and show up online. You will lead strategy, create content, write copy, and manage communities with influencers, PR, and freelancers.

You'll work cross-functionally with chefs and management to shape identity, plan content calendars, and drive campaigns across Instagram, TikTok and other channels.