Full time Content Creator & Creative

Emerald Hospitality Group; Greater London; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

Emerald Hospitality Group | Seven Restaurants is seeking a Group Social Media & Brand Manager to own how our seven restaurant brands look, sound and show up online. You will lead strategy, create content, write copy, and manage communities with influencers, PR, and freelancers.

You'll work cross-functionally with chefs and management to shape identity, plan content calendars, and drive campaigns across Instagram, TikTok and other channels.

Qualifications

• Experience in social media, brand or content management in hospitality, fashion, lifestyle or luxury is essential.
• Strong copywriting skills with ability to adapt voice across brands.
• Proven ability to manage freelancers, influencers or partners and coordinate with agencies.

Responsibilities

• Develop and own social and brand strategy for each restaurant and the group.
• Create and direct high-quality photo, video and short-form content for IG, TikTok and other platforms.
• Write engaging captions and campaigns across menus, launches and guest communications.
• Build content calendars aligned with events, openings and key trading periods.
• Capture restaurant personality through on-site content and regular visits.
• Grow and engage online communities across venues; manage comments and reviews.

Skills

Social media management

Copywriting

Brand strategy

Influencer management

Analytics

Content planning

Video/photo direction

Tools

Adobe Creative Suite

Canva

CapCut

Job description

GROUP CONTENT CREATOR & CREATIVE

Emerald Hospitality Group | Seven Restaurants

The Opportunity

We are looking for a creative, commercially minded Group Social Media & Brand Manager to own how our seven restaurant brands look, sound and show up online.

This is a rare opportunity to shape the voice, identity and digital presence of a fast-growing hospitality group. You will set the strategy and bring it to life: producing and directing content, writing the copy, growing and engaging our communities, and working with influencers, partners, PR agencies and freelance photographers and videographers. You will report on what works and keep raising the bar.

You'll work closely with our chefs, restaurant teams and management, and turn everyday moments into content people want to share. If you have an eye for detail, a flair for storytelling and the drive to manage many moving parts at once, we'd love to hear from you.

This is a Head Office role. Like every group-level role at EHG, it never works exclusively for one restaurant: it supports the entire group, its current operations and its future growth.

Key Responsibilities

Strategy and brand identity

• Develop and own the social and brand strategy for each restaurant and for the group
• Define and maintain a distinctive visual identity and tone of voice for every brand, reflecting its concept, positioning and audience
• Ensure consistency in quality, aesthetic and creative direction across all channels
• Stay ahead of trends, platforms and emerging content formats

Content creation and copywriting

• Plan, produce and direct high-quality photo, video and short-form content for Instagram, TikTok and other platforms
• Write engaging, on-brand copy for captions, campaigns, menus, launches and guest communications
• Build content calendars aligned with menus, events, openings and key trading periods
• Capture the personality and atmosphere of each restaurant through regular on-site visits

Community management

• Grow and engage our online communities across all venues
• Manage comments, messages and reviews, and respond in each brand's voice
• Spot opportunities for user-generated content and elevate issues to the right team promptly

Influencers, brand partnerships and PR

• Identify, brief and manage influencer collaborations and track their results
• Develop and manage brand partnerships and creative collaborations
• Support PR activity and manage our PR agency, aligning press and social around launches and campaigns

Paid social

• Own the paid social strategy, ready to activate for openings, campaigns and key moments as needed

Graphic design and print

• Create or oversee graphic design and print materials, including menus, signage, invitations and promotional collateral, to a consistent standard

Freelancers

• Brief, book and manage freelance photographers and videographers, and review and approve their work

Reporting

• Track and report on performance across channels, campaigns, influencers and partnerships
• Turn insights into clear recommendations for management

Website

• Support the planning and launch of the group's new website, including content and brand consistency

The Person We're Looking For

Essential

• Proven experience in social media, brand or content management, ideally in hospitality, food, lifestyle, fashion or luxury
• Strong copywriting skills with the ability to write in different brand voices
• A strong visual eye, with a portfolio or track record that shows creative and technical ability
• Excellent understanding of Instagram, TikTok and current digital content trends
• Experience managing agencies, freelancers, influencers or partners
• Confidence building strategy and taking projects from idea to execution
• Analytical skills, with experience reporting on performance and acting on the data
• Highly organised, self-motivated and comfortable managing multiple brands and projects at once
• A genuine passion for restaurants, food, hospitality, design and culture

Desirable

• Experience managing multiple brands or restaurant groups
• Paid social experience across Meta and TikTok
• Proficiency in Adobe Creative Suite, Canva, CapCut or similar tools
• Experience with PR agencies and brand partnerships
• Experience with website content or a content management system
• Experience producing content for restaurant openings, events and campaigns

Hours & Terms

Full-time position, 40 hours per week, 1 day from home.

The role will involve regular travel between our seven restaurants and flexibility to capture content during services, events and key trading periods, including evenings, weekends and bank holidays. Additional hours may occasionally be required to meet creative and operational demands.