Group Marketing & Admissions Officer

Orbital Education; Cheadle Hulme; On-site; GBP 10,000 - 40,000; Full time

Job summary

Join a fast-growing international school group as a Group HR Coordinator, where you will be the first point of contact for marketing and admissions teams. This role offers a unique opportunity to support global operations, enhance customer experiences, and engage with a diverse community. You will thrive in a dynamic environment, collaborating with colleagues across various schools while utilizing your CRM expertise. If you are passionate about education and eager to contribute to a vibrant team, this position is perfect for you. Embrace the chance to grow professionally while making a meaningful impact in the education sector.

Qualifications

• 3+ years of experience in a similar role with CRM systems.
• Strong analytical skills with attention to data integrity.

Responsibilities

• Support marketing and admissions teams with CRM and data management.
• Engage with stakeholders to ensure smooth operations and resolve queries.

Skills

CRM Systems

Data Management

Communication Skills

Analytical Skills

Organizational Skills

Presentation Skills

Problem-Solving

Spanish Language

Education

Bachelor's Degree

Tools

Microsoft Dynamics

Microsoft Office

Power BI

Job description

1 week ago Be among the first 25 applicants

Direct message the job poster from Orbital Education

Group HR Coordinator at Orbital Education

Do you want to work for a fast-growing international school group with colleagues from around the globe? If so, you will be interested in this fantastic opportunity to join us at an exciting stage of our development.

The Opportunity

Reporting to the Head of Marketing and Admissions Operations, you will be the first–line contact for our colleagues in our school-based marketing and admissions teams. You will be detail-orientated with a passion for business systems and ensuring smooth-running team operations. You should have prior experience of working in a busy office environment, supporting multiple stakeholders. You will be competent with business systems and have the ability to demonstrate applied knowledge of administrative processes including data integrity, data management and resolving requests in a responsive manner.

You will be a strong communicator and enjoy engaging with our colleagues across our portfolio of schools and you will thrive on finding solutions which support our schools in achieving their growth targets.

You are a starter-finisher, organised and will enjoy supporting the marketing and admissions function with whatever needs to be done. No two days are the same!

Given the international nature of our portfolio of schools, the ability to speak fluent Spanish would be an advantage but it is not essential. Should you wish to apply and have Spanish language ability, please ensure this is clearly detailed within your application.

You will join a strong, experienced and award-winning team, with specialist expertise across key areas of School Management and Business Support. Working closely with your colleagues at our Central Head office in Manchester, you will be provided with opportunities to develop your expertise.

This is an exciting opportunity to:

1. Be part of a global community, collaborating with influential individuals who have a wide range of expertise in both International marketing and the International schools market.
2. Benefit from opportunities for professional growth and continuous improvement in practice.

How to apply?

If you have the experience and the desire to join us, please submit your application to [e-mail].

The closing date for applications will be Wednesday 22nd January 2025, although we urge interested candidates to apply without delay to avoid disappointment. Applications will be reviewed on a rolling basis and the vacancy may close prior to the closing date once strong candidates have been found.

Applications should include your up-to-date CV, and details of two referees, including your most recent employer. It should include a covering letter, highlighting how your experience, knowledge and skills match those of the ideal candidate set out above and within the role profile. Candidates are advised to review the role profile and person specification at the bottom of this post, prior to making an application.

Should you require any additional information or clarification in respect of this advertisement or process, please contact Kate Jones, Head of M&A Operations on [phone] or via [e-mail].

Role Profile

Working as part of the Marketing and Admissions Central Team, the Group Marketing and Admissions Officer will work collaboratively with the Group Head of Marketing and Admissions Operations and the Group Director of Marketing and Admissions, as well as our school-based teams to support the delivery of our objectives. The purpose of the role includes but is not limited to, the following key areas:

CRM – you are the global champion for all matters relating to the CRM system (Microsoft Dynamics).

Customer Experience – you actively support the implementation, roll-out and final analysis of the cycle of various customer experience projects.

Marketing - you may not have a marketing background, but you embrace being involved in marketing projects, including offline and online activity. Training will be provided if needed.

Day-to-day team operations – you provide best-in-class first-line administrative support to school-based teams and ensure all aspects of team operations run efficiently.

Key Accountabilities

1. CRM

• You are the first point of contact for school-based teams for all CRM queries. Implement and manage a central CRM query log through to resolution. Engage with the IT team when required to support resolutions.
• Support our Marketing and Admissions colleagues across our network of international schools to fully optimise their use of the CRM system to enable effective customer engagement and student recruitment.
• Set high standards of best practice in the effective use of the CRM system for our schools, working with colleagues in the IT Department to identify development needs where appropriate.
• Provide technical training, coaching, support and trouble-shooting to school-based teams for CRM and marketing automation, to ensure best practice and SOP are adopted.
• Take responsibility for data integrity and accuracy and work with school-based teams to identify areas of improvement in data management.
• Support the implementation of data-driven approaches and marketing automation to improve efficiencies at school level.
• Ensure Power BI, dashboards and CRM reporting are accurate, effective and timely.
• Measure key aspects of the admissions funnel (conversion rates by stage, lost sales, response rates, etc.) consistently across each school to ensure data is accurately captured and the system is delivering the required information.
• Interpret and evaluate data to identify opportunities for improvement and development for recruitment and retention.
• Ensure the data is regularly cleansed and maintained to maximise the accuracy of reporting.

2. Customer Experience

• Implement and manage the cycle of customer experience research projects and mystery shopping projects.
• Support the Director of M&A and Head of M&A Operations design customer experience research.
• Analyse feedback to identify key opportunities for celebrating great experiences and areas of pain points for improvement.
• Working closely with the Group Director of Marketing and Admissions and Head of Operations in presenting the research findings and providing recommendations for improvements in customer experience.

3. Marketing

• Supporting the Head of Marketing and Admissions Operations with marketing projects, where required.
• Work may include the breadth of digital marketing including e-mail campaigns, website updates and social media campaigns as well as offline marketing.

4. Day-to-day team operations

• Working as part of a small and busy central team, you are the first point of contact for school-based teams for all requests and queries relating to marketing and admissions. You will take pride in resolving requests and queries and asking for support or guidance where needed.
• You will be willing and able to collaborate on all aspects of team operations, providing administrative and project support to help get the work done.
• You are comfortable liaising with our school-based teams on all aspects of marketing and admissions.
• You respond to queries and emails from the wider teams promptly.
• You are happy to take meeting notes to ensure details of key outputs and actions are captured.

Person Specification

Skills, Knowledge and Experience

• A strong understanding and practical experience in using CRM systems in a marketing/sales environment.
• Minimum of 3 years experience of working in a similar role.
• Experience in delivering presentations or training sessions to small groups of people.
• Familiarity with all Microsoft packages.
• Competent data and analytical skills, with the ability to identify errors in data integrity.
• Previous experience in presentation skills, delivering training or workshops.
• Able to demonstrate commercial understanding.
• Desire to develop skills in marketing; training will be provided where required.
• Experience in managing relationships at multiple levels, including developing data and reports for senior colleagues.
• Ability to work and manage conflicting priorities and challenges.
• Given the International nature of our school’s portfolio, the ability to speak fluent Spanish would be a distinct advantage.
• Analytical and creative.
• Solution-focused with a can-do attitude.
• Enthusiastic, flexible, and able to respond to change.
• Willingness to learn, but equally willing to offer ideas.
• Pays attention to the small details.
• You are a great listener, you listen first to understand before taking action.
• Passionate about working as part of a small dynamic team, where no two days are the same.
• Able to work independently and flexibly - comfortable to manage any other duties as may be reasonably required.
• Agile in your work ethic and comfortable getting stuck in with what needs to be done.
• Able to work in a collaborative team, supporting internal colleagues and communicating effectively with all.
• Strong written and verbal communication skills. Outgoing and enjoys communicating with colleagues in different countries and time zones, where English may not be the first language.
• Maintains excellent internal customer service standards and strives for best practice.
• Committed to promoting and ensuring compliance with the Group’s policies, vision and values, best practice, codes of conduct, and equality and diversity policies.
• Takes accountability for own training/professional development as necessary.
• Flexible for occasional international travel as required across the Group.

Seniority level

Entry level

Employment type

Full-time

Job function

Education and Training

Industries

Education Management