Group Growth Director

Rockwell Search; Greater London; On-site; GBP 150,000 - 210,000; Full time

Job summary

Rockwell Search is partnering with a premium, consumer-facing multisite business to appoint a Group Growth Director in the UK. You will own the growth agenda, lead customer acquisition, performance marketing and employer branding, and connect marketing to measurable commercial outcomes.

You will build a scalable growth function, shape the team, and leverage AI, data, and automation to drive international expansion across the UK and US, reporting directly to the CEO.

Qualifications

• Senior marketing or growth leader with a track record in high-growth consumer business.
• Experience in multisite environments and scaling teams.
• Proven ability to translate data into actionable growth decisions and investor-ready reporting.

Responsibilities

• Own growth agenda across existing locations and new openings.
• Build a performance marketing strategy to increase demand and conversion.
• Develop a repeatable marketing approach for site launches in different markets.
• Connect marketing with commercial teams to improve the full customer journey.
• Establish reporting on channel performance, CAC, conversion, and referrals.
• Strengthen employer brand to support direct recruitment for growth.
• Lead and develop the marketing team and agency partners with AI/automation.
• Collaborate with CEO, leadership, and investors to demonstrate marketing's growth contribution.

Skills

Growth leadership

Perf marketing

Brand strategy

Team building

Employer branding

CRM

AI marketing

International markets

Data analytics

Job description

Private equity backed | High-growth consumer business | UK & US expansion

We are partnering with a premium, consumer-facing multisite business to appoint a Group Growth Director. The business is fast paced and private equity backed and with an ambitious expansion plan across the UK and US. It is seeking to appoint an exceptional marketing leader to build the growth capability that will underpin its next phase of international success.

Reporting directly to the CEO, you will lead customer acquisition, performance marketing and employer brand, connecting a distinctive premium proposition with measurable commercial results. This is an opportunity to set the strategy, shape the team and establish the systems and processes needed to scale.

The opportunity

You will take ownership of the growth agenda across existing locations and new openings, bringing together brand, marketing and customer conversion. Your remit will include:

• Building a performance marketing strategy that increases demand, improves conversion and delivers greater acquisition efficiency.
• Developing a repeatable marketing approach for new site launches across different markets.
• Connecting marketing with customer-facing commercial teams to improve the full customer journey.
• Establishing clear reporting across channel performance, acquisition costs, conversion and referrals.
• Strengthening employer brand to support direct recruitment and the talent needs of a growing international business.
• Leading and developing the marketing team and agency partners, using AI, technology and automation to improve effectiveness.
• Working closely with the CEO, leadership team and investors to demonstrate marketing's contribution to growth.

About you

You will be a commercially driven senior marketing or growth leader with a strong track record in a high-growth consumer business. Experience in a multisite environment would be particularly relevant, although we are open to different sector backgrounds.

You will bring deep performance marketing expertise alongside the creative judgement to develop a premium brand. You will understand what drives customer acquisition and conversion, know how to turn data into decisions, and have experience building or reshaping teams to deliver clear commercial outcomes.

We are looking for someone who combines strategic ambition with a hands-on approach: comfortable setting direction, challenging established thinking and taking responsibility for delivery. Experience of employer brand, CRM, AI marketing automation or international markets would also be valuable.

This is a senior leadership appointment with direct access to the CEO and the scope to influence the business's international development. You will have the authority to shape the growth function and play a leading role in delivering an ambitious expansion plan, within a business where premium positioning and quality are central to its proposition.