Group Dining & Events Sales Lead

Sticks n Sushi; Greater London; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

50% discount across all Sticks’n’Sushi

CODE restaurant network access

Employee wellbeing support

Wagestream access

Team events and awards

Learning & development

Job summary

Sticks’n’Sushi in London is seeking a Sales Manager to lead group dining, private dining, restaurant events and exclusive hires, turning enquiries into bookings and bookings into lasting relationships. You’ll build relationships with PA/EA networks, concierge partners, and repeat guests while driving commercial performance across reservations with a guest-first mindset.

Attracting families and trendsetters, the role offers ownership of the sales journey from enquiry to confirmed booking with

Qualifications

• Experience in restaurant sales, reservations leadership or events.
• Strong knowledge of OpenTable and restaurant reservations systems.
• Experience managing group bookings including private dining, large groups and exclusive hires.
• Proven track record of converting opportunities into revenue.
• Commercial mindset with ability to maximise guest spend.

Responsibilities

• Lead the group booking and restaurant events sales function, maximising reservations, conversion and commercial performance.
• Drive opportunities across large group dining, private dining and exclusive restaurant hires.
• Build and maintain relationships with key PA and EA networks, concierge partners, group bookers, past guests and repeat customers.
• Own the sales journey from initial enquiry through to confirmed booking, ensuring care and commercial focus.
• Host venue show-rounds and client tastings, coordinating with restaurant teams to maximise conversion.
• Look for opportunities to increase spend through minimum spends, pre-orders, drinks packages and bespoke experiences.
• Build repeat-booking programmes and relationships that keep guests coming back.
• Collaborate with Marketing to support campaigns and launches driving demand into restaurants.
• Identify opportunities to introduce new partners and booking platforms where they fit the brand.
• Monitor ROI of third-party platforms, commissions and booking costs.
• Work with Operations to ensure events are communicated clearly and delivered brilliantly.

Skills

Restaurant sales

Reservations leadership

Relationship building

Data-driven

Tools

OpenTable

Job description

Sticks’n’Sushi in London is seeking a Sales Manager to lead group dining, private dining, restaurant events and exclusive hires, turning enquiries into bookings and bookings into lasting relationships. You’ll build relationships with PA/EA networks, concierge partners, and repeat guests while driving commercial performance across reservations with a guest-first mindset.

Attracting families and trendsetters, the role offers ownership of the sales journey from enquiry to confirmed booking with