Group Digital Acquisition Manager

TN United Kingdom; Shrewsbury; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative firm is seeking a Group Digital Acquisition Manager to lead their new digital hub. You will oversee the ABM strategy and digital marketing efforts across multiple regions, focusing on high-quality lead generation. With a blend of strategic leadership and hands-on execution, you will shape a high-performing team and optimize campaigns for maximum impact. This role offers the chance to drive measurable results and influence business growth in a dynamic environment, making it an exciting opportunity for those passionate about digital marketing and innovation.

Benefits

25 days holiday plus BH

Enhanced maternity and paternity pay

Pension

Perkbox discounts

3pm finish on Fridays

Qualifications

• Proven experience in ABM and digital marketing, focusing on lead generation.
• Strong strategic focus with hands-on delivery capabilities.

Responsibilities

• Build and lead a high-performing digital team across developing markets.
• Spearhead ABM campaigns and oversee all digital marketing channels.

Skills

Account-Based Marketing (ABM)

Digital Marketing

Lead Generation

Data Analysis

Team Leadership

Job description

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Group Digital Acquisition Manager, Shrewsbury

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Client:

Pitch

Location:

Shrewsbury, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

e9b56191ae20

Job Views:

4

Posted:

02.05.2025

Expiry Date:

16.06.2025

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Job Description:

Digital Acquisition Manager

Telford- 4 days in office

Pitch is absolutely delighted to be partnered on a retained basis with Enconvo , part of the Enreach Group.

With 25 years in telecoms and IT managed services and security, Enconvo have helped over 5000 businesses in the UK, and throughout Europe, the group has over 2 million customers.

Currently in a period of transition and growth, they are looking for an experienced Group Digital Acquisition Manager to join the business and head up the new digital hub. Reporting directly to the CEO, you’ll be responsible for overseeing the ABM (Account-Based Marketing) strategy and the broader digital marketing needs for the developing markets.

You will build and lead a high-performing digital team, integrate ABM methodologies across all campaigns, and foster digital marketing excellence to drive measurable results. The role requires a blend of strategic leadership, hands-on execution, and cross-regional collaboration to ensure consistent and targeted marketing efforts that support pipeline growth.

Your key responsibilities:

• Build and lead a high performing digital team that will deliver results across the developing markets (UK, France, Denmark) utilising integrated campaigns for high quality lead generation.
• Spearhead the development of ABM campaigns, overseeing One to One, One to Few and One to Many campaigns.
• Continually optimise lead generation campaigns to improve conversions.
• Oversee all digital marketing channels including social media, email, web content, PPC.
• Cross functional and cross-group collaboration with the marketing hub, go to market team, internal and external sales teams.
• Focus highly tailored campaigns for high-value accounts along with continuing to grow volume accounts- a mix of direct and indirect customer channels.
• Use performance data to continuously refine strategies, adjust targeting, and optimise campaigns for maximum effectiveness.
• Present actionable insights and recommendations based on data to ensure that marketing efforts are always aligned with business growth objectives.

Your background and required experience:

• You’ll have a strong strategic focus but also be very happy to roll up your sleeves and get stuck in with the hands-on delivery.
• Proven experience in Account-Based Marketing (ABM) and digital marketing, with a strong focus on lead generation and campaign execution.
• Experience with SaaS, technology, or software sectors is an advantage, but not essential.
• Leadership experience in managing and developing digital marketing teams.
• Data-driven mindset, with strong analytical skills to assess campaign performance and optimise strategies to maximise ROI and pipeline growth.
• A passion for digital innovation and staying ahead of industry trends in ABM and digital marketing.

How will Enconvo reward you?

• Market-leading salary depending on experience.
• 25 days holiday plus BH plus an extra day for your birthday.
• Enhanced maternity and paternity pay.
• Pension.
• Perkbox – huge discounts on retail/hospitality.
• 3pm finish on a Friday.

More importantly, you’ll have the opportunity to lead and shape your career across international markets and have the scope to progress your career as the business grows.

Interested? Apply with your CV today or get in touch with Lara to organise a confidential chat – [emailprotected]

Please note- any direct applications to Enconvo will be forwarded to Lara at Pitch. We are only able to accept applications from candidates who are within a commutable distance to Telford and who have full right to work in the UK without any need for ongoing sponsorship.