Golf Brand Digital Marketing Manager - SEO, PPC, Growth

Golfstar Direct; Coleshill CP; On-site; GBP 50,000 - 65,000; Full time

Benefits offered by this job

Pension Plans

Job summary

Golfstar direct is seeking a dynamic Digital Marketing Manager to lead our UK digital efforts in the golf retail space. You will design and execute multi‑channel campaigns, optimise SEO/SEM, and create compelling content to drive brand awareness and sales.

You will partner with sales, supply chain, and customer service to ensure consistent messaging and a seamless customer experience. A 5+ year track record in digital marketing and strong analytics skills are essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years experience in digital marketing with proven success managing campaigns.
• Strong knowledge of SEO, SEM, PPC, email marketing, and social media advertising.
• Proficiency with digital analytics tools such as Google Analytics, Google Ads, and marketing automation platforms.
• Excellent written and verbal communication skills with attention to detail.
• Ability to work collaboratively across departments and manage multiple projects simultaneously.
• Passion for golf or sport and understanding of the golf retail market is a significant advantage.

Responsibilities

• Develop and execute multi‑channel digital marketing campaigns that align with company objectives and target audience.
• Manage and optimise paid advertising efforts across platforms such as Google Ads, Facebook, and Instagram to maximise ROI.
• Analyse website traffic, campaign performance, and customer engagement metrics to inform strategy adjustments.
• Collaborate with creative teams to produce compelling content including blogs, videos, and social media posts.
• Lead SEO and SEM initiatives to improve search engine rankings and increase organic traffic.
• Oversee the management of social media channels to build brand loyalty and community engagement.
• Coordinate with sales and product teams to align marketing strategies with upcoming product launches and promotions.

Skills

Digital marketing strategy

SEO/SEM

PPC management

Content marketing

Social media advertising

Analytics

Communication

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications/related field

Tools

Google Analytics

Google Ads

Marketing automation platforms

Job description

Golfstar direct is seeking a dynamic Digital Marketing Manager to lead our UK digital efforts in the golf retail space. You will design and execute multi‑channel campaigns, optimise SEO/SEM, and create compelling content to drive brand awareness and sales.

You will partner with sales, supply chain, and customer service to ensure consistent messaging and a seamless customer experience. A 5+ year track record in digital marketing and strong analytics skills are essential.